Results 21 to 30 of about 571 (126)
Foro de profesores de Español como Lengua Extranjera, 2017 Resumen: Este trabajo está dedicado a compartir la experiencia de la práctica didáctica del uso de los recursos mediáticos en clase de E/LE. Analizamos la eficacia de tipos de materiales audiovisuales en la aplicación al proceso educativo tanto en el ...
Victoria Yakovleva +1 more
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Ludic coinages in modern mediatext [PDF]
, 2016 The article is devoted to the study of cognitive and semantic potential of language play, in particular, peculiarities of the ludic coinages in the English language mass media ...
Snikhovska, I. E., Tymchuk, O. T.
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Sovremennye Issledovaniâ Socialʹnyh Problem, 2018 The article studies the pragmatic potential of the hyperbole. German and Russian sport publications and newspapers with the column “Sport” were used as the sources for the research.
Natalya Alexandrovna Prom +3 more
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Медиаслово и медиатекст: взгляд с территории литературоведения [PDF]
, 2016 Обосновывается необходимость включить медиатекст в сферу литературоведения, которое искусственно удерживает свои внешние и внутренние границы в пределах, заданных и определяемых литературно-культурной традицией еще начала Нового ...
Шестакова, Э. Г.
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Researching historical promotional materials: Towards a new methodology [PDF]
, 2019 Promotional materials – posters, trailers, press / campaign books, lobby cards – have been part of the commercial film industry for almost as long as there have been films to advertise.
Johnston, Keith M.
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ПОЛІТИЧНА МЕТАФОРА ЯК ЛІНГВІСТИЧНИЙ ЗАСІБ РЕПРЕЗЕНТАЦІЇ ОБРАЗА ДОНАЛЬДА ТРАМПА В ЗМІ [PDF]
, 2020 The article under discussion has focused on the peculiarities the conceptual metaphor usage in the speeches of the 45th and current president of the United States Donald Trump.
Bezrodnykh, Irina, Konopelkina, Olena
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Karen, the Interrupting Customer [PDF]
, 2022 Karen is a conversational agent taking the role of an angry customer in a retail context. While the user (retail employee) tries to convince Karen to follow the rules, the agent interrupts the user, and verbally and nonverbally reacts to the user’s ...
Beelen, Thomas +5 more
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FIGURES OF CONTRAST IN THE MEDIA TEXT (AS BASED ON THE MATERIAL OF THE GERMAN AND RUSSIAN LANGUAGES)
Sovremennye Issledovaniâ Socialʹnyh Problem, 2019 This article considers the pragmatic potential of the figures of contrast. German and Russian sport publications and newspapers with the Sport column were used as the sources for the research material.
Inna Vladimirovna Vysotskaya +3 more
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Мовна гра як засіб впливу в англомовному новинному медіатексті [PDF]
, 2011 У статті розглядається явище мовної гри, прийоми і засоби його макротекстової репрезентації та особливості функціонування в англомовному новинному медіатексті.
Біляк, І. В.
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Sports discourse on “YouTube”: structure and specificity of content
НеофилологияINTRODUCTION. YouTube video hosting has become an effective platform for the functioning and development of sports discourse. The relevance of studying YouTube sports content is determined by the insufficient knowledge of this issue, despite the growing ...
O. S. Rogaleva
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