Results 61 to 70 of about 571 (126)
National Brand and Private Label Pricing and Promotional Strategy [PDF]
In this paper I use a unique and rich data set on prices and promotions from major US supermarkets to examine the nature of National Brand and Private Label interaction.
Volpe, Richard J., III
core +1 more source
What investors say is what the market says: measuring China's real investor sentiment. [PDF]
Sun Y +5 more
europepmc +1 more source
GENESIS OF MEDIATEXTS IN SOCIAL MEDIA
The emergence of the Internet environment and the emergence of new media has already led to significant qualitative changes in the configuration of the media space. The introduction of digital technologies computer, broadcast, telecommunications entailed a major transformation of both media structures and the media market as a whole, as well as the ...
openaire +1 more source
MEDIATEXT: EDUCATIONAL APPROACHES TO TEACHING RUSSIAN AS A FOREIGN LANGUAGE
В статье описаны итоги анализа научных публикаций исследователей РКИ и цифровой лингводидактики о медиатекстах и их использовании на уроках РКИ с точки зрения медиаобразовательного подхода. Осмыслена роль медианавыков и знаний журналистских жанров преподавателями РКИ и учащимися в работе с медиатекстами как учебными, дидактическими материалами.
openaire +1 more source
A customer portfolio management model that relates company's marketing to its long-term survival. [PDF]
McAlister L, Sinha S.
europepmc +1 more source
Iconic Component of the Polycode Mediatext and Its Stylistic Potential
The article considers various peculiarities of implementing stylistic devices (metaphor, gradation, personification, contrast) in the advertising poly-code media text that, in its turn, serves as the object of the research. The research proves that the realization of stylistic devices can be actualized not only on the basis of the close correlation of ...
openaire +1 more source
KUCST@LT-EDI-ACL2022: Detecting Signs of Depression from Social Media Text
In this paper we present our approach for detecting signs of depression from social media text. Our model relies on word unigrams, part-of-speech tags, readabilitiy measures and the use of first, second or third person and the number of words.
Agirrezabal, Manex, Amann, Janek
core
The typology of memoirs and autobiographical editions: dynamic aspects
The article considers types of memoirs and autobiographical books actual for the contemporary practice. It refines typological characteristics associated with new information technologies and, as a consequence, communication methods.
M. A. Lappo
doaj
Language Play in Modern Mediatext [PDF]
The peculiarities of language play in modern English printed and electronic mass media аre discussed. Using the examples of word-building ludic innovations, some ways of their formation are considered.
Сніховська, І. Е.
core
THE QUALITY RATING OF MEDIATEXT OF CONDITIONS DEVELOPMENT OF THE MODERN HIGHER VOCATHIONAL EDUCATION [PDF]
The influence of the informational environment on the subjects of educational process is valued from the point of the affirmation of importance of complex learning of potential abilities of mediatext.
Адам, Д. А.
core

