Results 141 to 150 of about 5,123 (150)

Comparative analysis of the impact of marketing strategies on sports documentary series

Mednarodno inovativno poslovanje = Journal of Innovative Business and Management
Over time, sport has ceased to be merely entertainment and has become a significant factor influencing the economy. Several important themes related to sports marketing include various tools and strategies, sponsorship and partnerships, and media and ...
Lucija Sekulić-Škopić, Tina Vukasović   +1 more
semanticscholar   +1 more source

Impact of COVID-19 on foreign direct investment in the European Union

Mednarodno inovativno poslovanje = Journal of Innovative Business and Management
Background: The COVID-19 outbreak affected foreign investment worldwide, and the European Union (EU) suffered a more pronounced drop in foreign direct investment (FDI) compared to other world areas.
V. Bobek, Romana Korenič, T. Horvat
semanticscholar   +1 more source

Revitalisation of cultural heritage and historical objects: from fragility to sustainable management in tourism

Mednarodno inovativno poslovanje = Journal of Innovative Business and Management
Purpose of the article – the paper examines the revitalisation of historic buildings, focusing on financial sustainability, community involvement, and regional development beyond mere technical renovation.
Gregor Jagodič, Vita Petek
semanticscholar   +1 more source

Influencer marketing as a modern form of advertising

Mednarodno inovativno poslovanje = Journal of Innovative Business and Management
Today we live in a time of rapid change and modern technology. Smartphones, computers, and internet access have become part of our everyday lives, influencing the way companies advertise and sell their products.
Tara Kreutz
semanticscholar   +1 more source

Effect of artificial intelligence and automation on the supply chain

Mednarodno inovativno poslovanje = Journal of Innovative Business and Management
Artificial Intelligence (AI) and automation have become transformative forces in global supply chain management, fundamentally reshaping how organizations plan, produce, and deliver goods and services.
Marko Galić, Tomislav Horvat, Ana Marić   +2 more
semanticscholar   +1 more source

Pregled različnih metod in pristopov družboslovnega raziskovanja

Mednarodno inovativno poslovanje = Journal of Innovative Business and Management
Za zbiranje in analizo podatkov se v družboslovni vedi uporabljajo različne metode in pristopi, ki družboslovcem omogočajo razumeti človeško vedenje in družbene pojave. Metode in pristopi so se skozi čas razvijali in spreminjali, še posebej pa so, zaradi
Majna Šilih
semanticscholar   +1 more source

Diplomacija in mednarodno poslovanje v 21. stoletju: komplementarnost ali nadomestnost:

2011
The objective of the article is to see whether there are similarities (convergences) between economic diplomacy (ED) and international business (IB) due to the tectonic changes in the world and changing international business interactions. On the basis of an evaluation of the changing international environment, the evolution of IB and economic ...
openaire   +1 more source

Mednarodno poslovanje v vrtincu novih priložnosti: avtor dr. Tone Hrastelj:

2002
Slovenska strokovna javnost je nedavno dobila zanimivo in aktualno znastveno monografijo izpod peresa priznanega praktika in teoretika mednarodnega trženja prof.dr.Toneta Hrastelja. Po operativnih vidikih mednarodnega poslovanja (knjiga Mednarodno poslovanje iz leta 1980) je avtor že pred nekaj leti s svojim delom Podjetniški izzivi mednarodnega ...
openaire   +1 more source

An international economy and e-commerce case study: eBay: Mednarodno gospodarstvo in e-poslovanje: študija primera: eBay:

2011
This article discusses one of the most important themes of contemporary international economy: electronic commerce (i.e., e-commerce or eCommerce). The article focuses on the American company eBay, Inc., which is-without doubt-a global success story highlighting the dot-com trend.
openaire   +1 more source

Kompetence za ekonomsko diplomacijo in mednarodno poslovanje: Competences for economic diplomacy and international business: convergence or divergence?: konvergenca ali divergenca?:

2011
openaire   +1 more source