Investigating the Cost Efficiency in the Banking System: The Case of Bank Mellat [PDF]
Faslnāmah-i Pizhūhish/Nāmah-i Iqtisādī, 2008 Banks have important roles in economy, such as mobilization of funds, intermediation, and utilization of fund and financial management. Even in developed economies, banks are on the center of financial and economic movements and they are the basis of ...
Hamid Abrishami +2 more
doaj +2 more sources
Preparing a model for measuring satisfaction of electronic services in Mellat Bank [PDF]
مطالعات مدیریت کسب و کار هوشمند, 2015 User satisfaction is a crucial factor for continuous use of e-government services and the success or failure of e-government projects. What are the main challenges for users, which factors measure and influences their satisfaction?
Esmaeel Ahmadi1 +2 more
doaj +2 more sources
Measuring brand equity in banking industry: A case study of Mellat Bank [PDF]
Management Science Letters, 2013 This study examines the influencing factors on brand equity in banking industry. The proposed study designs a questionnaire consists of 16 questions for measuring brand loyalty, brand awareness, brand compatibility and perceived quality in one of Iranian
Maryam Nadernezhad, Younos Vakilalroaia
doaj +2 more sources
Designing a Framework of New Product Development for Digital Banking: A Case study of Bank Mellat [PDF]
مدیریت صنعتی, 2022 Objective: The serious competition among businesses has given more attention to new product development. Therefore, the purpose of this study is to design a new product development framework relying on the digital banking approach applied by Mellat Bank.
Alireza Tajarloo +3 more
doaj +2 more sources
Using Satisficing Game Theory for Performance Evaluation of Banks’ Branches (Case Study in the Mellat Bank) [PDF]
The Journal of Money and Economy, 2020 Due to its role in the identification of inefficient branches and deciding the consistency of their activities, evaluating the performance of a bank's branches is one of the most important decisions in the field of development and regulation of branch network.
Atefeh Kahfi +2 more
exaly +2 more sources
Identifying the concept, causes and consequences of salesforce culture (The case: Bank Mellat) [PDF]
مطالعات مدیریت راهبردی, 2020 Competition in the banking industry is based on the ability of bank staff to deliver high quality customer service. Sales leaders often attribute the organization's success to its culture.
seyed Reza Seyed Javadin +4 more
doaj +1 more source
Using KPIs for Strategic Management of IT in Mellat Bank
International Journal of Information Science and Management, 2012 Performance evaluation in big organizations plays an important role in recognition of strategic and operational goals. Regarding to this concept, some performance indicators and their communication with goals and activities must be assigned, measured and
A. Divandari +2 more
doaj +1 more source
Effect of Employee Branding on Market Share in Iranian Banking Industry (Case Study: Mellat Bank)
Journal of Asian Scientific Research, 2015 Strong brands are essential for differentiation in today's marketplace and it can create by employees due to the fact that they are responsible for making brand related decisions. Despite of this viewpoint, reports show that more managers do not believe that they can create competitive advantage for their organization. Therefore, present study aimed to
Mohammad Mahmoudi Maymand
exaly +3 more sources
A Resource Based View to Identifying the Influential Factors in Sustainable Competitive Advantage of Banking Service in Bank Mellat [PDF]
مدیریت بازرگانی, 2012 Identifying the Influential Factors in Sustainable Competitive Advantage through a Resource Based View (RBV) is one of the main and most important ways of creating a sustainable competitive position.
Javad Attaran +2 more
doaj +2 more sources
Revista Administração Em Diálogo, 2017 Organizations that compete for power in the market constantly looking for ways to overcome their rivals. Today's customers want to engage with the organization. Successful customer relationship management is one of the major competitive advantages that organizations can use to prevent the transmission of clients to other organizations deemed of ...
Mehdi Jamali +2 more
exaly +6 more sources