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Designing a Model for Customer Service Customization in the Banking Industry Using Grounded Theory (Case Study: Bank Mellat)

Dynamic Management in Business Analysis
Objective: the present study aims to design a model for service customization in the banking industry. Methodology: This research is applied in nature and employs qualitative methods based on grounded theory for data collection. Data were gathered through the study of documented sources and semi-structured interviews with 19 managers and banking ...
Ramin Hasanvand   +3 more
openaire   +1 more source

Designing an organizational intelligence model in Bank Mellat branches with a focus on sustainable development

تحقیق حاضر با هدف مطالعه شاخص‌های هوشمندسازی سازمانی با محوریت توسعه پایدار و تدوین مدل مربوطه در شعب بانک ملت شهر تهران انجام شد. این پژوهش تفسیری-استقرایی با استفاده از روش آمیخته اکتشافی بود. در بخش کیفی، از ابزار مصاحبه و روش تحلیل مضمون و در بخش کمّی، از پرسشنامه و روش تحلیل عاملی تأییدی استفاده شد.
Mirasgari, Seyedali   +3 more
openaire   +1 more source

Investigating the Impact of Machine Learning Algorithms on Enhancing the Quality of Customer Experience at Bank Mellat

Journal of Management and Business Solutions
This study aimed to investigate the impact of machine learning algorithms on enhancing the quality of customer experience at Bank Mellat by evaluating their predictive effectiveness, robustness, interpretability, and operational applicability in major banking processes.
Yousef Akbari   +2 more
openaire   +1 more source

Presenting a content marketing process model in Iran's banking industry (Case Study:Bank mellat)

International Journal of Innovation Management and Organizational Behavior
The banking industry is one of the most important sectors of any economy. Leading banks try to increase their market share and profitability by using new marketing methods in the best possible way. Changes in the environment and technology have made content marketing one of the most popular concepts in today's marketing; Based on this, the existence of
Mahdi Soleymani   +2 more
openaire   +1 more source

Analyzing the Dimensions and Components of the Competency-Based Pay Model in the Bank Mellat (A Qualitative Approach)

Journal of Development & Evolution Mnagement,18(64),
Akbari, Mostafa   +3 more
openaire   +1 more source

Identifying the components of compensation strategy and rewarding employees in the field of knowledge management in the banking industry (case study: Bank Mellat)

در سال‌های اخیر مقوله طراحی الگوی جبران خدمات مدیران و کارکنان سازمان ها، یکی از مباحث حساس، پیچیده و چالش برانگیز در حوزه ی مدیریت منابع انسانی در صنعت بانکداری می باشد. مدیران بانک‌ها می توانند از طراحى مناسب نظام جبران خدمات و پاداش کارکنان با تاکید بر مولفه های مدیریت دانش استفاده کنند .
EFTEKHARNEJAD, FERESHTEH   +2 more
openaire   +1 more source

The Effect of E-Money on the Non-Financial Performance of Banks: (Case Study: Bank Mellat of Iran)

International Journal of Innovation in the Digital Economy, 2016
Mohsen Shafiei Nikabadi
exaly  

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