Results 91 to 100 of about 37,420 (224)
Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis
Psychology &Marketing, Volume 43, Issue 6, Page 1488-1506, June 2026.ABSTRACT Overlooking heterogeneity (variability) in customer experience (CX) can lead to incomplete theoretical insights and suboptimal managerial decisions. To address this issue, this article reviews the causes of heterogeneity in extant meta‐analyses of CX research (n: 91).
Wagner Junior Ladeira +5 more
wiley +1 more source
Exploring the Multi-Sensory Based Memorable Tourism Experiences: A Study of Adam&Eve Hotel in Turkey
Journal of Marketing and Consumer Behaviour in Emerging Markets, 2016 Tourism business executives should discover critical ways to create a memorable experience by appealing to consumers’ multi-sensory organs emotionally and rationally.
Ozlem GUZEL, Taylan DORTYOL
doaj +1 more source
The effects of travelling reasons on social media resources and tourist expectations [PDF]
, 2017 Esta investigación tiene como objetivo examinar la relación de las fuentes del contenido generado por el usuario (UGC) en las redes sociales, que proviene generalmente de fuentes de lazos fuertes y fuentes de lazos débiles, en la generación de ...
Callarisa Fiol, Luis J. +5 more
core
Computer Animation and Virtual Worlds, Volume 37, Issue 3, May/June 2026.A comparative evaluation of computer‐based and virtual reality visualization tools in environmental planning demonstrates that VR provides stronger experiential qualities, while both tools effectively communicate information, improve understanding of complex issues, and support informed decision‐making in watershed planning.
Bin Xu, Robert Newell, Brian White
wiley +1 more source
, 2010 Approximately 16% of UK couples are currently married abroad. However, academic or practitioner focused research that explores the complex nature of a couple’s buying preferences or the development of innovative marketing strategies by businesses ...
Anderson C. +33 more
core +1 more source
International Field Trips - the Tourism and Entertainment Management Field Trip to The Gambia, West Africa [PDF]
, 2011 Since 2008 students from the Tourism & Entertainment Management Subject Group at Leeds Metropolitan University have been offered the opportunity to spend seven nights in The Gambia, West Africa on an educational field visit.
Hind, D, Wright, R
core
The Baptist Church in Warren: Marketing Plan to Increase Public Awareness [PDF]
, 2013 Videos from nonprofits can feature “call-to-action” overlays to facilitate that action. Visitors can click on these overlays to visit the Church’s website.
Robinson, Arnold
core +1 more source
Cultural influences on memorable tourism experiences
Anatolia, 2019 The aim of this study was to investigate the role of culture on the memorability of tourism experiences. Such understanding sheds light on memorable tourism experiences (MTEs) research. The study employed Iranian culture as its context. Participants were asked to write a narrative text of their memorable experiences detailing why that experience was ...
openaire +4 more sources
Nostalgia of Memorable Experiences and the Revisit to Tourism Locations [PDF]
Journal of Emerging Trends in Marketing and Management, 2018 Consumers often seek in tourism a means to relive experiences and remarkable moments in their lives. Experiences lived in the past, guarded in memory, can create feelings of nostalgia that stimulate decisions and behaviors.
Mariana PEREIRA, Luis HOR-MEYLL
doaj
Contrasting high-tech and high touch experiences in tourist attractions [PDF]
, 2005 The increasing use of a variety of new and developing technologies presents a number of challenges and opportunities for both tourism management and research.
Benckendorff, P. +2 more
core