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Memorable Tourism Experience and Tourist Satisfaction [PDF]

open access: yesProceedings of The International Conference on Research in Management & Economics, 2018
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EXPERIMENTAL MARKETING IN TOURISM: CRAFTING MEMORABLE EXPERIENCES

open access: yes
In recent years, the tourism industry has undergone significant changes, leading to the adoption of updated approaches. The effectiveness of traditional marketing methods has diminished, with the primary factor being the evolving needs and desires of modern travelers.
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