Results 101 to 110 of about 37,562 (234)

The Rise of Human–Computer Integration in Marketing: A Theory Synthesis

Psychology &Marketing, Volume 43, Issue 6, Page 1343-1380, June 2026.
ABSTRACT Human–computer integration (HCInt) technologies, which merge human bodily, cognitive, and sensory functions with computational processes, are reshaping the foundations of consumer experience. Unlike traditional human–computer interaction, HCInt entails adaptive and reciprocal coupling through AI‐driven augmentation, wearables, muscle–computer ...
Carlos Velasco, Kosuke Motoki, Olivia Petit, Aram Nikolai Andersen, Marzieh Alaei, Anders Gustafsson   +5 more
wiley   +1 more source

Experience Therapy: How Service Experiences Regulate Everyday Negative Affect

Psychology &Marketing, Volume 43, Issue 6, Page 1381-1393, June 2026.
ABSTRACT In today's fast‐paced and high‐pressure society, maintaining emotional well‐being requires effective strategies for managing everyday negative affect. This research examines the role of service experiences in reducing negative affect and introduces experience therapy as a novel strategy for affect regulation.
Chang Ma, Jae Eun Park, Alei Fan, Laurie Wu   +3 more
wiley   +1 more source

International Field Trips - the Tourism and Entertainment Management Field Trip to The Gambia, West Africa [PDF]

, 2011
Since 2008 students from the Tourism & Entertainment Management Subject Group at Leeds Metropolitan University have been offered the opportunity to spend seven nights in The Gambia, West Africa on an educational field visit.
Hind, D, Wright, R
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Customer Experience: Heterogeneity Insights From Meta‐Analytic Synthesis

Psychology &Marketing, Volume 43, Issue 6, Page 1488-1506, June 2026.
ABSTRACT Overlooking heterogeneity (variability) in customer experience (CX) can lead to incomplete theoretical insights and suboptimal managerial decisions. To address this issue, this article reviews the causes of heterogeneity in extant meta‐analyses of CX research (n: 91).
Wagner Junior Ladeira, Weng Marc Lim, Tareq Rasul, Fernando de Oliveira Santini, Raouf Ahmad Rather, Musarrat Shaheen   +5 more
wiley   +1 more source

Virtual Reality or Laptops? A Comparison of Two Formats for Developing Visualization Tools for Environmental Planning and Management

Computer Animation and Virtual Worlds, Volume 37, Issue 3, May/June 2026.
A comparative evaluation of computer‐based and virtual reality visualization tools in environmental planning demonstrates that VR provides stronger experiential qualities, while both tools effectively communicate information, improve understanding of complex issues, and support informed decision‐making in watershed planning.
Bin Xu, Robert Newell, Brian White
wiley   +1 more source

Destination brand positioning slogans - towards the development of a set of accountability criteria [PDF]

, 2004
A significant gap in the tourism and travel literature exists in the area of tourism destination branding. While interest in applications of brand theory to practise in tourism is increasing, there is a paucity of published research in the literature to ...
Pike, Steven
core   +1 more source

Enhancing Health Tourism Through Gamified Experiences: A Structural Equation Model of Flow, Value, and Behavioral Intentions

Tourism and Hospitality
As health and well-being become central concerns in the post-pandemic tourism landscape, health tourism is evolving to prioritize not only physical recovery but also psychological engagement and emotional value.
Tianhao Qin, Maowei Chen
doaj   +1 more source

Optimizing the Management of Alas Kedaton Tourist Attractions to Improve Memorable Tourist Experience

Journal of Tourism and Interdiciplinary Studies
This study examines the factors that contribute to the success of the Alas Kedaton tourist attraction in Tabanan, Bali, focusing on elements such as tourist attractions, management, service, safety, cleanliness, staff hospitality, innovation, and promotion.
I Wayan Kartimin, I Nengah Suardhana, I Gusti Bagus Rai Utama   +2 more
openaire   +1 more source

ANTECEDENTS OF TOURIST SATISFACTION AND SUSTAINABILITY TOURISM IN INDONESIA TOURISM VILLAGES [PDF]

Geo Journal of Tourism and Geosites
The development of tourist villages in Indonesia is very rapid, however, most tourist village managers pay little attention to sustainable tourism village management, so that many tourist villages do not develop well.
Tri WAHYUNINGSIH , Ilham SENTOSA, Nazatul Shima Binti Abdul RANI   +2 more
doaj   +1 more source

Localisation vs. globalisation of typical products and experiential consumption [PDF]

The transformations taking place in the world economy can facilitate integration processes, both on a horizontal and vertical scale, and can be an opportunity for all businesses, of whatever size and sector. Nowadays, in this globalized economy consumers
Carmen GALLUCCI, Giada MAINOLFI, Vittoria MARINO   +2 more
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