Results 321 to 330 of about 873,320 (341)
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The Red and the Black: Mental Accounting of Savings and Debt
Marketing Science, 1998George Loewenstein
exaly
Mental accounting of public funds – The flypaper effect in the lab
Journal of Economic Behavior and Organization, 2020Johannes Becker
exaly
Mental accounting of income tax and value added tax among self-employed business owners
Journal of Economic Psychology, 2019Jerome Olsen +2 more
exaly
The susceptibility of mental accounting principles to evaluation mode effects
Journal of Behavioral Decision Making, 2009Subimal Chatterjee +2 more
exaly
Mental accounting and cause related marketing strategies
International Review on Public and Nonprofit Marketing, 2010Ilaria Baghi, Enrico Rubaltelli
exaly