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Agribusiness, EarlyView.ABSTRACT This study investigates how consumer taste and brand equity perceptions shape the acceptance of plant‐based milk products. Using a blind/informed tasting experiment, we evaluated consumers' willingness to buy (WTB) and taste perception of a plant‐based milk alternative produced by a traditional dairy brand, compared with competing plant‐based ...
Federico Parmiggiani +6 more
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International Journal of Man-Machine Studies, 1985
A spatial image is a representation of a scene which encodes the spatial location, distance away, surface orientation and movement of each visible surface in the scene. Mental images are spatial images which are held and transformed by a neural network called spatial memory.
Bryant A. Julstrom, Robert J. Baron
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A spatial image is a representation of a scene which encodes the spatial location, distance away, surface orientation and movement of each visible surface in the scene. Mental images are spatial images which are held and transformed by a neural network called spatial memory.
Bryant A. Julstrom, Robert J. Baron
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Trends in Cognitive Sciences, 2001
According to the mental-model theory of deductive reasoning, reasoners use the meanings of assertions together with general knowledge to construct mental models of the possibilities compatible with the premises. Each model represents what is true in a possibility. A conclusion is held to be valid if it holds in all the models of the premises.
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According to the mental-model theory of deductive reasoning, reasoners use the meanings of assertions together with general knowledge to construct mental models of the possibilities compatible with the premises. Each model represents what is true in a possibility. A conclusion is held to be valid if it holds in all the models of the premises.
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2008
It is widely assumed that mental models are internal representations. Humans are capable of constructing these models when required by demands of an external task or by a self-generated stimulus. “Mind’s eye” can see, run, and interact with these mental models.
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It is widely assumed that mental models are internal representations. Humans are capable of constructing these models when required by demands of an external task or by a self-generated stimulus. “Mind’s eye” can see, run, and interact with these mental models.
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Mental Models of Privacy and Security
SSRN Electronic Journal, 2006The mental models approach could significantly improve risk communication in the case of computer security. The particular mental models that will be discussed here are: physical, medical, criminal, warfare, and market models. Our strongest conclusion is that mental models can be used to improve risk communication.
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[Mental images and mental models].
Zeitschrift fur Psychologie mit Zeitschrift fur angewandte Psychologie, 1996Two experiments are conducted to assess the involvement of the visouspatial sketchpad of working memeory in propositional and spatial reasoning, using a dual-task methodology. While a concurrent tracking task was found to interfere with spatial reasoning, no such interference was found with propositional reasoning.
K C, Klauer +3 more
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Planning Review, 1992
The discipline of managing mental models—surfacing, testing, and improving our internal pictures of how the world works—promises to be a major breakthrough for building learning organizations.
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The discipline of managing mental models—surfacing, testing, and improving our internal pictures of how the world works—promises to be a major breakthrough for building learning organizations.
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The role of shared mental models in human-AI teams: a theoretical review
Theoretical Issues in Ergonomics Science, 2023J Mason Lilly +2 more
exaly
Reflections on dynamics, adaptation and control: A cognitive architecture for mental models
Cognitive Systems Research, 2021Laila Van Ments, Jan Treur
exaly