Results 191 to 200 of about 77,193 (258)

Visual Implied Motion in Marketing: A Dual‐Route Framework of Perceptual Persuasion

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Depicting movement in static marketing stimuli, referred to as ‘implied motion’, is widely used across packaging, logos, and advertising, and multimodal brand communications. Despite growing evidence of its persuasive impact, the underlying psychological mechanisms and boundary conditions remain theoretically fragmented. This systematic review
Tianyi Zhang, Charles Spence
wiley   +1 more source

Does dynamic balance affect cube mental rotation task in badminton vs. volleyball female players? [PDF]

open access: yesBMC Psychol
Amara S   +5 more
europepmc   +1 more source

The Role of Intrinsic Quality in Reducing Consumer Xenocentrism: Evidence From a New World Wine Market

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Through technological advances in winemaking, New World wine‐producing countries have achieved wines of comparable or superior quality relative to traditional European producers. Nevertheless, the symbolic value associated with European wines may still outweigh that of domestic products, particularly in countries where historical sociocultural
Alvaro Luis Lamas Cassago   +4 more
wiley   +1 more source

Market Interviews in Shared Traumatic Reality: A Trauma‐Informed, Co‐Constructed Framework

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Qualitative market interviews may become trauma‐sensitive when ordinary questions about consumption, work, finance, mobility, identity, professional continuity, or institutional trust intersect with displacement, insecurity, loss, or ongoing threat.
Nataliia Kochkina   +3 more
wiley   +1 more source

Gender, Stereotypes, and Competitive Performance Gap: An Experimental Investigation

open access: yesManagerial and Decision Economics, EarlyView.
ABSTRACT This study investigates how participants in competition react to gender stereotypes in performance. We propose two novel gender‐oriented tasks: clicking as a male‐oriented task and face recall as a female‐oriented task with two treatment conditions, which can strengthen shared gender stereotypes and foster gender competition.
Jaesun Lee, Ming Jiang, SeEun Jung
wiley   +1 more source

The Application of Telemedicine in Surgery

open access: yesMed Research, EarlyView.
This figure provides an overview of the content presented in this article. Telemedicine is integrated throughout the entire surgical workflow, with distinct applications across the preoperative, intraoperative, and postoperative phases. These applications are enabled by a suite of supporting technologies, while the associated implementation challenges ...
Yufan Yang   +8 more
wiley   +1 more source

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