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Product placement y series online, la nueva alternativa para las marcas

open access: yes, 2015
Las marcas tienen la necesidad de mantener a su consumidor interesado y en constante interacción. El medio digital le suministra la plataforma y las herramientas para que las marcas sigan dando batalla en el mercado.
Ávila Velasco, Sergio Stevent   +3 more
core  

CEM (Customer Experience Management): cinco tendencias del mundo como oportunidades para el mercadeo digital

open access: yes, 2016
Customer loyalty is a goal, or should be a primary aim for business. The rebuying process should lead customers to prefer the brand and the CRM process which is fundamental, due to the fact that the monitoring and the progress that consumption systematically has should meet the goal to promote customer- company relationship in an effective and ...
openaire   +1 more source

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