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On Psychological Function of Metonymy in the Language of Fiction

open access: yesRUDN Journal of Psychology and Pedagogics, 2013
The article discusses the metonymy as a special technique of creative thinking. The authors suggest accentuating the psychological functions of the metonymy in addition to the lexical-semantic and stylistic functions on the basis of the analysis of the ...
A L Novikov, M A Rybakov
doaj  

How different rhetorical figures in Chinese advertising copy affect mental imagery, emotional responses, and memory

open access: yesActa Psychologica
This study explores the effect of two different rhetorical tropes, metaphor and metonymy, on mental imagery, pleasure, and memory in Chinese advertising copy.
Lan Wang, Kevin Wise
doaj   +1 more source

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