Results 111 to 120 of about 6,123 (234)
Journal of Marketing Studies, 2018 Purpose: Due to instability in the business environment organizations are forced to use approaches that are not standard. The study aimed at establishing the effect of EM strategies on performance of MSEs in Kenya. The study was guided by the following specific objectives; to explore the influence of Buzz marketing on performance of MSEs in Kenya, to ...
Anne Muthoni Kanake +1 more
openaire +1 more source
Linkages, Access to Finance and the Performance of Small-Scale Enterprises in Kenya [PDF]
Micro- and small-scale enterprises (MSEs) have become important players in the Kenyan economy, but at the same time they continue to face constraints that limit their development. Lack of access to financial services is one of the main constraints, and a
Atieno, Rosemary
core
One Woman = One Business: Why Business and Management Education for Women Is Essential to Economic Development [PDF]
, 2008 This document presents information about how accessible, quality business and management training is essential for women entrepreneurs to develop and lead their businesses beyond MSE levels, and for women to take on managerial responsibilities in larger ...
core
Exploring barriers and motivations in the adoption of food waste mobile applications
International Transactions in Operational Research, Volume 33, Issue 4, Page 2441-2465, July 2026.Abstract Food waste is a serious global problem obstructing the path toward Sustainable Development Goal 2 (Zero Hunger). Several food waste mobile applications (FWMAs) have been launched in recent years, offering a technological means of connecting food businesses with consumers to redistribute leftover food. Food businesses, as the suppliers, provide
Jiequan Hong +2 more
wiley +1 more source
Determinants of Micro and Small Business Resilience in Indonesia
Jurnal Penelitian Ekonomi dan BisnisThis study aims to identify the factors that determine the resilience of Micro and Small Enterprises in Indonesia between 2012 and 2021. Estimates use the Ordinary Least Square (OLS) method for the variables of economic growth, credit business, and ...
Antono Herry Purnomo Adhi +1 more
doaj +1 more source
Critical Factors for ICT Adoption in Industrial Sector Micro and Small Enterprises (MSEs)
Industrial Data, 2022 Micro and small-sized enterprises (MSEs) employ approximately 60% of the economically active population (EAP) in our country, but only 15% of them have access to information and communication technologies (ICTs). Therefore, it is believed that these companies do not understand ICTs, do not value them or give them due importance and are reluctant to ...
openaire +1 more source
Journal of Business Theory and Practice, 2018 <p><em>The source of microfinance is important and at the centre of every enterprise survival, profitability and growth that can trigger achievement of the expected roles and objectives. The main thrust of this study, therefore, is to understand the determinants of the choice of microfinance sources and level of support from funds providers.
Francis Ibeawuchi AMAGWU +1 more
openaire +2 more sources
Applied AI Letters, Volume 7, Issue 2, June 2026.Industry Driven Competencies for MBA – Marketign Graduates. ABSTRACT In today's dynamic business environment, marketing professionals are expected to demonstrate a balanced mix of conceptual knowledge, technical skills, and behavioral competencies while addressing their customers.
Latha Arumugham +3 more
wiley +1 more source
ROLE OF MICRO AND SMALL-SCALE ENTERPRISE (MSEs) IN RURAL DEVELOPMENT
EPRA International Journal of Economic and Business ReviewDespite rapid urbanisation, 64% of the population still lives in villages, with 80% of the rural population relying on agriculture and allied sectors for their livelihood. However, they are unable to increase their income through agriculture, and it is unable to provide sustainable employment. Although the government is implementing numerous schemes to
openaire +1 more source
Research Paper No. 2009/06 Linkages, Access to Finance and the Performance of Small-Scale Enterprises in Kenya [PDF]
, 2009 Micro- and small-scale enterprises (MSEs) have become important players in the Kenyan economy, but at the same time they continue to face constraints that limit their development. Lack of access to financial services is one of the main constraints, and a
Rosemary Atieno
core +1 more source