Results 11 to 20 of about 1,713 (138)
E‐Tailers' Twitter (X) Communication: A Textual Analysis
ABSTRACT The existing literature on human–computer interactions is rich in studies on how consumers interact with brands on social media. However, there is a gap in the research on consumers' responses to the language style of social media branded messages.
Prateek Kalia+2 more
wiley +1 more source
Content moderation and advertising in social media platforms
Abstract We study the incentive of an ad‐funded social media platform to curb the presence of unsafe content that entails reputational risk to advertisers. We identify conditions for the platform not to moderate unsafe content and demonstrate how the optimal moderation policy depends on the risk the advertisers face.
Leonardo Madio, Martin Quinn
wiley +1 more source
ABSTRACT Objective This study examines the mediating effects of intentional counter‐attitudinal exposure, political knowledge, and trust in local government between individuals. social media exposure and their community connectedness. Methods Nationally representative samples in the United States were collected to test the hypotheses. Grounded in the O‐
Ying Xiong
wiley +1 more source
Exploring public perceptions of dementia on Twitter (X): a cross‐cultural analysis
Abstract INTRODUCTION Twitter (X) is widely used to reflect individual perspectives. We wished to study social insight regarding dementia using this digital platform. METHODS We conducted a cross‐sectional study retrieving tweets containing “dementia” or “#dementia” and their Thai equivalents.
Saowaluk Srikajornlarp+4 more
wiley +1 more source
Using artificial intelligence, this article explores the intricate dynamics between ideologies, emotions, and political preferences of the electorate in Turkey. Utilizing a dataset of one billion posts from X (formerly Twitter), the study maps out political opinions, focusing on support for presidential candidates, ideological stances, and collective ...
Erdem Yörük+10 more
wiley +1 more source
Latino adolescents’ experiences of residential risks on social media and mental health implications
Abstract Despite alarms raised that adolescents’ social media use can aggravate the harmful impact of residential risks (e.g. local violence) to their mental health, the mechanisms are poorly understood. To better understand potential mechanisms, we interviewed Latino adolescents living in a hypersegregated U.S.
Celeste Campos‐Castillo+2 more
wiley +1 more source
Microblog publicity and IPO underpricing
ABSTRACTBased on many cases of publicity using social media in the market, this paper empirically examines the damage of microblog publicity to market efficiency by using the sample of IPO companies. The results show that the companies posting microblogs during the IPO publicity period have higher IPO underpricing, and the more the number of microblogs,
Chao Dou, Xue Yang, Xuejin Bai, Rui Sun
openaire +3 more sources
ABSTRACT Over the past decade, the proliferation of hateful and sexist content targeting women on social media has become a concerning issue, adversely affecting women's lives and freedom of expression. Previous efforts to detect online sexism have utilized monolingual ensemble transformers combined with data augmentation techniques that incorporate ...
Francisco Rodríguez‐Sánchez+2 more
wiley +1 more source
The price impact of tweets: A high‐frequency study
Abstract We examine the mechanism by which social media sentiment affects stock prices. Specifically, we assess the impact of Twitter feeds on stock returns at the intraday level. We find that an increase in buyer‐initiated trades has a significantly positive price impact.
Ni Yang+2 more
wiley +1 more source
The Value of Microblogging in Education
Form@re - Open Journal per la formazione in rete, Vol. 11 No. 74 (2011)
openaire +3 more sources