Results 71 to 80 of about 38,354 (292)

Utilization of Social Media In Marketing Classes [PDF]

open access: yes, 2013
The goal of this paper is to highlight how instructors may integrate the different social media into various marketing classes. The paper will address the major social networks, and then follow with discussions of microblogging, media sites, and social ...
Allen, Charlotte
core   +1 more source

Transfer Learning‐Based Automatic Sentiment Annotation of a Twitter‐Based Arabic Mental Illness (AMI) Dataset

open access: yesExpert Systems, Volume 42, Issue 10, October 2025.
ABSTRACT Sentiment analysis, crucial for discerning emotional tones in text, relies on manual annotation to train machine learning models and is considered the gold standard for creating annotated corpora. However, this process is time‐consuming, labour‐intensive, and prone to biases. This paper proposes an automatic annotation approach for the Twitter‐
Arwa Diwali   +6 more
wiley   +1 more source

Public Response to “the MOOC Movement” in China: Examining the Time Series of Microblogging

open access: yesInternational Review of Research in Open and Distributed Learning, 2015
In China, microblogging is an extremely popular activity and is proving to be an effective mechanism to gauge perceptions about social phenomena. Between 2010 and 2015 Sina Weibo, China’s largest microblogging website, generated 95,015 postings from 62 ...
Jingjing Zhang   +3 more
doaj   +1 more source

Social Media Best Practices in Academic Libraries (2016) [PDF]

open access: yes, 2018
In order to understand current trends and use of social media in libraries, VCU Libraries created and conducted an online survey using SurveyMonkey. Our approach was informed by the study of social media and public relations practice conducted by Wright ...
Hurst, Emily J   +2 more
core   +1 more source

From Tweets to Insights: Social Opinion Mining on Corporate Social Responsibility

open access: yesCorporate Social Responsibility and Environmental Management, Volume 32, Issue 5, Page 5996-6015, September 2025.
ABSTRACT Corporate Social Responsibility (CSR) has become increasingly critical as firms seek to balance financial goals with social and environmental responsibilities. Our study introduces a three‐phase structured method to analyze stakeholders' opinions on CSR through Social Opinion Mining, utilizing stakeholder and legitimacy theories.
Chiara Leggerini, Mariasole Bannò
wiley   +1 more source

Mobile microblogging: Using Twitter and mobile devices in an online course to promote learning in authentic contexts

open access: yesInternational Review of Research in Open and Distributed Learning, 2012
This research applied a mixed-method design to explore how best to promote learning in authentic contexts in an online graduate course in instructional message design.
Yu-Chang Hsu, Yu-Hui Ching
doaj   +3 more sources

+SPACES: Serious Games for Role-Playing Government Policies [PDF]

open access: yes, 2011
The paper explores how role-play simulations can be used to support policy discussion and refinement in virtual worlds. Although the work described is set primarily within the context of policy formulation for government, the lessons learnt are ...
Gardner, Michael, Horan, Bernard
core  

COVID‐related changes in public attitudes toward wildlife consumption on a Chinese social media site

open access: yesConservation Science and Practice, Volume 7, Issue 9, September 2025.
COVID‐19 dramatically altered Chinese online users’ attitudes toward wildlife consumption. While the majority called for an end to such practices, responses to wildlife consumption bans were more mixed. Abstract Wildlife consumption in China has been relatively common, which has led to a substantial wildlife farming industry and caused concern among ...
Yuhan Li   +3 more
wiley   +1 more source

Grados de conversación y recursos de interacción comunicativa en Twitter

open access: yesTextos en Proceso, 2016
Mediante esta investigación se pretende hacer una revisión de la comunicación online a partir del análisis de las características de la interacción comunicativa en las redes sociales en comparación con la conversación cara a cara, tomando como caso ...
Noemí Elisa Guerrero Contreras
doaj   +1 more source

The fallout from the McAlpine saga threatens the role of Twitter in public life [PDF]

open access: yes, 2013
The fallout from the McAlpine saga has led to increasing fears that legal action will have a ‘chilling effect’ on the microblogging platform. Paul Bernal argues that Twitter provides something quite special for the media and that it should be nurtured ...
Bernal, Paul
core  

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