Results 71 to 80 of about 38,354 (292)
Utilization of Social Media In Marketing Classes [PDF]
The goal of this paper is to highlight how instructors may integrate the different social media into various marketing classes. The paper will address the major social networks, and then follow with discussions of microblogging, media sites, and social ...
Allen, Charlotte
core +1 more source
ABSTRACT Sentiment analysis, crucial for discerning emotional tones in text, relies on manual annotation to train machine learning models and is considered the gold standard for creating annotated corpora. However, this process is time‐consuming, labour‐intensive, and prone to biases. This paper proposes an automatic annotation approach for the Twitter‐
Arwa Diwali +6 more
wiley +1 more source
Public Response to “the MOOC Movement” in China: Examining the Time Series of Microblogging
In China, microblogging is an extremely popular activity and is proving to be an effective mechanism to gauge perceptions about social phenomena. Between 2010 and 2015 Sina Weibo, China’s largest microblogging website, generated 95,015 postings from 62 ...
Jingjing Zhang +3 more
doaj +1 more source
Social Media Best Practices in Academic Libraries (2016) [PDF]
In order to understand current trends and use of social media in libraries, VCU Libraries created and conducted an online survey using SurveyMonkey. Our approach was informed by the study of social media and public relations practice conducted by Wright ...
Hurst, Emily J +2 more
core +1 more source
From Tweets to Insights: Social Opinion Mining on Corporate Social Responsibility
ABSTRACT Corporate Social Responsibility (CSR) has become increasingly critical as firms seek to balance financial goals with social and environmental responsibilities. Our study introduces a three‐phase structured method to analyze stakeholders' opinions on CSR through Social Opinion Mining, utilizing stakeholder and legitimacy theories.
Chiara Leggerini, Mariasole Bannò
wiley +1 more source
This research applied a mixed-method design to explore how best to promote learning in authentic contexts in an online graduate course in instructional message design.
Yu-Chang Hsu, Yu-Hui Ching
doaj +3 more sources
+SPACES: Serious Games for Role-Playing Government Policies [PDF]
The paper explores how role-play simulations can be used to support policy discussion and refinement in virtual worlds. Although the work described is set primarily within the context of policy formulation for government, the lessons learnt are ...
Gardner, Michael, Horan, Bernard
core
COVID‐related changes in public attitudes toward wildlife consumption on a Chinese social media site
COVID‐19 dramatically altered Chinese online users’ attitudes toward wildlife consumption. While the majority called for an end to such practices, responses to wildlife consumption bans were more mixed. Abstract Wildlife consumption in China has been relatively common, which has led to a substantial wildlife farming industry and caused concern among ...
Yuhan Li +3 more
wiley +1 more source
Grados de conversación y recursos de interacción comunicativa en Twitter
Mediante esta investigación se pretende hacer una revisión de la comunicación online a partir del análisis de las características de la interacción comunicativa en las redes sociales en comparación con la conversación cara a cara, tomando como caso ...
Noemí Elisa Guerrero Contreras
doaj +1 more source
The fallout from the McAlpine saga threatens the role of Twitter in public life [PDF]
The fallout from the McAlpine saga has led to increasing fears that legal action will have a ‘chilling effect’ on the microblogging platform. Paul Bernal argues that Twitter provides something quite special for the media and that it should be nurtured ...
Bernal, Paul
core

