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Quantitative Marketing-Mix-Modelle — Darstellung und Kritik
1979Wie bereits erwahnt, findet sich in der Literatur eine ganze Reihe quantitativer Untersuchungen zum Problem des optimalen Marketing-Mix. Bei den dort eingesetzten Modellen handelt es sich zum Teil um Optimierungsmodelle, grostenteils werden jedoch Simulationsmodelle verwendet, die — je nach Aggregations-niveau — in Mikro- und Makro-Simulationsmodelle ...
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Endogenous Role in Mixed Markets: A Two‐Production‐Period Model
Southern Economic Journal, 2003In this paper, I investigate endogenous roles in a mixed duopoly, where private and state‐owned public turns compete, by allowing two production periods. I find that many equilibria exist, including the Coumot‐type equilibrium and one Stackelberg‐type equilibrium where the public firm becomes the follower.
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Optimal Dynamic Strategies for Stochastic Models of Marketing Promotion Mix
Cybernetics and Systems Analysis, 2004zbMATH Open Web Interface contents unavailable due to conflicting licenses.
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Modeling financial markets using mixed minority/majority games
2011Financial markets are considered to be a system formed due to the interaction between heterogeneous individuals. Many models have tried emulating it and have tried to uncover the working behind it. Minority Game Model is one such model which has tried to emulate it.
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Antibody–drug conjugates: Smart chemotherapy delivery across tumor histologies
Ca-A Cancer Journal for Clinicians, 2022Paolo Tarantino +2 more
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An overview of real‐world data sources for oncology and considerations for research
Ca-A Cancer Journal for Clinicians, 2022Lynne Penberthy +2 more
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Multiple Regression and Marketing-Mix Models
SSRN Electronic Journal, 2017Rajkumar Venkatesan, Shea Gibbs
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