Results 231 to 240 of about 56,723 (252)
Some of the next articles are maybe not open access.
Marketing research on Mobile apps: past, present and future
Journal of the Academy of Marketing Science, 2021Lara Stocchi +2 more
exaly
How perceived value drives the use of mobile financial services apps
International Journal of Information Management, 2019Heikki Karjaluoto +2 more
exaly
To App or Not to App: Engaging Consumers via Branded Mobile Apps
Journal of Interactive Advertising, 2013Jhih-Syuan Lin, Yongjun Sung
exaly
On the monetization of mobile apps
International Journal of Research in Marketing, 2020Gil Appel, Barak Libai, Eitan Müller
exaly

