Results 181 to 190 of about 6,534 (258)

When Luxury Brands Meet Artificial Intelligence: How Brand Longevity Shapes Consumer Responses to AI‐Designed Products

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Artificial intelligence (AI) is transforming branding, extending to core creative functions such as product design. This raises a broader question of when adopting a new technology coheres with a brand. This tension is most acute in the luxury sector, which is deeply symbolic and historically resistant to technology adoption.
Olga Nechaeva, Valentina Mazzoli
wiley   +1 more source

The Long and Short of It: A Warmth‐Based Explanation of the Effects of Brand Name Length on Brand Equity

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Despite a consensus that shorter (vs. longer) brand names positively influence consumer mindset metrics, the mechanisms driving this influence remain unclear, as does the effect of brand name length on brands' financial performance. This article helps fill these literature gaps.
Ammara Mahmood, Jonathan Luffarelli
wiley   +1 more source

The Algorithmic Well‐Being Paradox: When AI Decision Delegation Helps and Hurts Consumer Well‐Being

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT As generative AI increasingly shapes consumer decision‐making, its implications for consumer well‐being remain unclear. Existing research largely focuses on the trade‐off between algorithmic efficiency and autonomy loss. This research advances understanding by proposing the algorithmic well‐being paradox, whereby the same AI delegation can ...
Jingru Xu   +3 more
wiley   +1 more source

Allocation of Indivisible Items With a Common Preference Graph: Minimizing Total Dissatisfaction

open access: yesNetworks, EarlyView.
ABSTRACT Allocating indivisible items among a set of agents is a frequently studied discrete optimization problem. In the setting considered in this work, the agents' preferences over the items are assumed to be identical. We consider a very recent measure for the overall quality of an allocation which does not rely on numerical valuations of the items.
Nina Chiarelli   +6 more
wiley   +1 more source

Administering an Islamic Public Value by a Non‐Muslim Agency: The UNHCR Refugee Zakat Fund

open access: yesPublic Administration and Development, EarlyView.
ABSTRACT The post‐Arab Spring conflicts generated large‐scale displacement across the Middle East and North Africa (MENA), producing acute humanitarian needs among predominantly Muslim refugee populations. The United Nations High Commissioner to refugees responded by opening the Refugee Zakat Fund, to be used to mobilize the Islamic philanthropic ...
Abdulfatah Said Mohamed
wiley   +1 more source

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