Results 201 to 210 of about 688,117 (353)

Product‐Related CSR in the Digital Era: Communication Patterns That Drive Consumer Interactions on Social Media

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT To meet rising sustainability demands, companies increasingly use social media to communicate product‐related CSR initiatives. Consumers' interactions with these messages largely depend on the messages' perceived credibility. However, there remains limited understanding of how firms combine communication characteristics into distinct patterns ...
Judith Derenthal, Waldemar Toporowski
wiley   +1 more source

When Corporations Nudge for Good: Examining the Effectiveness of Corporate Social Marketing Initiatives in Influencing Intention to Change

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT Firms invest heavily in corporate social initiatives (CSIs), yet evidence of behaviour change remains limited. This study examines whether corporate social marketing (CSM) elicits stronger behavioural intentions to change than other CSI formats, such as philanthropy and cause‐related marketing (CRM), and identifies the psychological mechanisms
Paul Blaise Issock Issock
wiley   +1 more source

What Do We Know About How Companies Manage Waste? The Effect of Tenure and Diversity of Directors on Disclosures

open access: yesCorporate Social Responsibility and Environmental Management, EarlyView.
ABSTRACT This paper aims to analyze the effect of board tenure on firms' waste management disclosure and explore whether this effect is amplified by board gender and cultural diversity. The analysis is based on data from 832 large firms worldwide from 2011 to 2020.
Isabel‐María García‐Sánchez   +3 more
wiley   +1 more source

Home - About - Disclaimer - Privacy