Sustainable Luxury: Understanding Consumer Responses to Purpose‐Driven Brand Strategies
ABSTRACT The study examines the dilemma faced by consumers in balancing the concepts of sustainability and luxury in the context of self‐gifting. The research is based on the Affect‐Behavior‐Cognition (ABC) framework and the Consumer‐Brand Identification (CBI) theory, which seeks to understand how the perceived sustainability–luxury fit and brand ...
Subhajit Pahari +3 more
wiley +1 more source
Mortality salience effects and status consumption-A reasoned action approach. [PDF]
Arendsen J +2 more
europepmc +1 more source
ABSTRACT This research investigates how consumers establish trust in ghost kitchens, a rapidly growing digital service format that eliminates physical interaction and redefines the boundaries of food consumption. Despite their growing popularity, ghost kitchens present a paradox of trust, as the absence of physical premises and direct interaction ...
Trang Huong Pham +4 more
wiley +1 more source
Navigating through the care of children with autism spectrum disorder: parents' lived experiences in a Ghanaian Regional Hospital. [PDF]
Baarkoh C +3 more
europepmc +1 more source
From Confusion to Clarity: A Multi‐Stage Process Framework for Understanding Consumer Confusion
ABSTRACT This paper reconceptualizes consumer confusion as a multi‐stage temporal process rather than a static outcome, addressing theoretical fragmentation in existing antecedent‐consequence models. By integrating cognitive appraisal, contextual amplification, and adaptive coping within a unified framework, we explain how confusion unfolds rather than
Fatih Celik, Erdogan Koc
wiley +1 more source
Barriers to healthcare access during pregnancy and after birth for adolescent girls living with disability in Sierra Leone: a qualitative study. [PDF]
Kamara P +6 more
europepmc +1 more source
ABSTRACT This study investigates the adoption of Diversity and Inclusion (D&I) standards among Italian small and medium‐sized enterprises (SMEs), focusing on the international guideline ISO 30415:2021 and the national certification UNI/PdR 125:2022. Using survey data from 866 SMEs across six manufacturing and service industries and applying descriptive
Laura Bravi +2 more
wiley +1 more source
Increased prosocial value orientation in autistic adults. [PDF]
Forbes PA +4 more
europepmc +1 more source
CSR Symbolism in Consumer‐Brand Identification in Fostering Brand Trust and Evangelism
ABSTRACT Based on the construal level theory, we proposed a conceptual model linking the relationships between perceived symbols in CSR communication, consumer‐brand identification, brand trust, and brand evangelism. We collected the data from the U.S. national population and employed an experimental design.
Md Merajur Rahman, Swagata Chakraborty
wiley +1 more source
Renal Clinical Study Participants Support Data Sharing and Use of Artificial Intelligence. [PDF]
Aramendía-Vidaurreta V +26 more
europepmc +1 more source

