Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley +1 more source
Cognitive gene enhancements and the capitalist meritocracy. [PDF]
Prince S.
europepmc +1 more source
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre +2 more
wiley +1 more source
Does mindfulness help employees express ethical voice? a moderated mediation model of mindfulness and ethical voice. [PDF]
Zhang K, Cui Z.
europepmc +1 more source
ABSTRACT Political consumerism (PC) refers to consumers boycotting or deliberately buying (“buycotting”) products or brands for political, moral, or ethical reasons. This paper presents three studies that consider the intricacies of the relationship between political ideology and political consumerism.
Lara J. Greening +3 more
wiley +1 more source
Self-perceived moral competence among healthcare students in Slovakia: a cross-sectional study. [PDF]
Dimunová L +7 more
europepmc +1 more source
Financial Toxicity Associated with Biological Medicines: A Scoping Review
Financial toxicity, defined as the economic burden experienced by patients due to medication and other healthcare costs and their consequences, such as material, psychosocial and behavioral effects, represents a significant concern for individuals receiving biological medicines.
Laura Sara Maria Saarukka +4 more
wiley +1 more source
Drivers of students' pro-environmental behavior in campus environments in Chinese university. [PDF]
Chen W, Erfanian S.
europepmc +1 more source
Conflict Management Strategies Among Cohabiting Undergraduate Students in Ilorin, Nigeria
ABSTRACT Conflicts among cohabiting partners are often more complex or intractable because their relationships are not formalized culturally or institutionally. The inability to resolve conflicts among cohabiting partners may threaten their safety and well‐being.
Lanre Abdul‐Rasheed Sulaiman +2 more
wiley +1 more source
The impact of clinical nursing work environment, moral sensitivity, and humanistic care ability on missed nursing care: A longitudinal study. [PDF]
Lu Y +6 more
europepmc +1 more source

