Results 241 to 250 of about 268,918 (293)

Moral Licensing in Luxury: Why Prosocial Brand Image Outshines Coolness in Cause‐Related Marketing

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT This research examines how cause‐related marketing (CM) shapes consumer responses to luxury brands. We focus on the roles of CM‐driven prosocial brand image and brand coolness as parallel mediators in reducing guilt and enhancing purchase intentions.
Jiyoung Hwang
wiley   +1 more source

Measuring Consumer Aversion Toward AI in Marketing Communication and Assessing Its Relationship to Brand Perceptions and Purchase Intention

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Some consumers exhibit aversion toward artificial intelligence (AI), particularly when it is embedded in persuasive marketing communication (MarCom). Here, we developed and validated a measure of consumer aversion to AI in MarCom and examined its downstream consequences for brand perceptions and purchase intention.
Louvins Pierre   +2 more
wiley   +1 more source

The Political Psychology Behind Consumer Decisions: The Complex Relationship Between Political Ideology and Political Consumerism

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT Political consumerism (PC) refers to consumers boycotting or deliberately buying (“buycotting”) products or brands for political, moral, or ethical reasons. This paper presents three studies that consider the intricacies of the relationship between political ideology and political consumerism.
Lara J. Greening   +3 more
wiley   +1 more source

Self-perceived moral competence among healthcare students in Slovakia: a cross-sectional study. [PDF]

open access: yesBMC Med Educ
Dimunová L   +7 more
europepmc   +1 more source

Financial Toxicity Associated with Biological Medicines: A Scoping Review

open access: yesClinical Pharmacology &Therapeutics, EarlyView.
Financial toxicity, defined as the economic burden experienced by patients due to medication and other healthcare costs and their consequences, such as material, psychosocial and behavioral effects, represents a significant concern for individuals receiving biological medicines.
Laura Sara Maria Saarukka   +4 more
wiley   +1 more source

Conflict Management Strategies Among Cohabiting Undergraduate Students in Ilorin, Nigeria

open access: yesConflict Resolution Quarterly, EarlyView.
ABSTRACT Conflicts among cohabiting partners are often more complex or intractable because their relationships are not formalized culturally or institutionally. The inability to resolve conflicts among cohabiting partners may threaten their safety and well‐being.
Lanre Abdul‐Rasheed Sulaiman   +2 more
wiley   +1 more source

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