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Moral Foundation Theory and Marketing
Journal of Applied Marketing Theory, 2012 In setting the stage for Moral Foundations Theory (MFT), Jon Haidt (2004) identified five foundations of intuitive ethics: 1) harm/care; 2) fairness/reciprocity; 3) ingroup/loyalty; 4) authority/respect; 5) and purity/sanctity. Each foundation could have
Steve LeMay, James Coleman, Dave McMahon
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Moral Foundations Theory and the Psychology of Charitable Giving [PDF]
European Journal of Personality, 2020 Moral foundations theory proposes that intuitions about what is morally right or wrong rest upon a set of universal foundations. Although this theory has generated a recent surge of research, few studies have investigated the real-world moral ...
Erlandsson, Arvid +8 more
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Moral Foundations Theory Among Autistic and Neurotypical Children [PDF]
Frontiers in Psychology, 2022 Morality can help guide behavior and facilitate relationships. Although moral judgments by autistic people are similar to neurotypical individuals, many researchers argue that subtle differences signify deficits in autistic individuals.
Erin Elizabeth Dempsey +10 more
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Diagnosing Moral Foundations: Testing of the Russian Version of the Moral Foundations Questionnaire
Российский психологический журнал, 2018 Introduction. The Moral Foundations Questionnaire (MFQ), developed on the basis of J. Haidt’s moral foundations theory, has become a popular tool for studying morality.
Oleg A. Sychev +2 more
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Can Innate, Modular “Foundations” Explain Morality? Challenges for Haidt's Moral Foundations Theory
Journal of Cognitive Neuroscience, 2011 Jonathan Haidt's Moral Foundations Theory is an influential scientific account of morality incorporating psychological, developmental, and evolutionary perspectives. The theory proposes that morality is built upon five innate “foundations,” each of which
Christopher L. Suhler +3 more
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Analyzing Moral Deliberation During Gameplay: Moral Foundations Theory as an Analytic Resource
Games and Culture, 2017 This article explores the role of interplayer moral conversation in multiplayer games with three subquestions: how to design and use games for morality research, how advances in moral theory can inform game-based research into morals, and how game-based
David Phelps, Thomas Fennewald
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Replication Data for: Classifying public policies with Moral Foundations Theory
Policy Sciences, 2020 Replication data for: Wendell, D.G., Tatalovich, R. Classifying public policies with Moral Foundations Theory. Policy Sci (2020). https://doi.org/10.1007/s11077-020-09399-
Wendell, Dane
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Moral foundations conflict task: measuring intuitive conflict between moral foundations using a novel task [PDF]
, 2020 This thesis represents a body of work to validate the Moral Foundations Conflict Task (MFCT), a novel measure that aims to probe directly at intuitive conflict between moral foundations.
Ahluwalia, Amrita
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Detection of Morality in Tweets Based on the Moral Foundation Theory
, 2023 Moral Foundations Theory is a socio-cognitive psychological theory that constitutes a general framework aimed at explaining the origin and evolution of human moral reasoning. Due to its dyadic structure of values and their violations, it can be used as a theoretical background for discerning moral values from natural language text as it captures a user’
Luana Bulla +4 more
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Frontiers in Psychology, 2021 Moral appraisals are found to be associated with a person’s individual differences (e.g., political ideology), and the effects of individual differences on language use have been studied within the framework of the Moral Foundations Theory (MFT). However,
Akiko Matsuo +2 more
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