Moral Foundation Theory and Marketing [PDF]
In setting the stage for Moral Foundations Theory (MFT), Jon Haidt (2004) identified five foundations of intuitive ethics: 1) harm/care; 2) fairness/reciprocity; 3) ingroup/loyalty; 4) authority/respect; 5) and purity/sanctity. Each foundation could have
Steve LeMay, James Coleman, Dave McMahon
doaj +2 more sources
Moral Foundations Elicit Shared and Dissociable Cortical Activation Modulated by Political Ideology
Moral Foundations Theory (MFT) proposes that morality consists of innate, modular, and contextually variable moral foundations. Despite its influential scientific impact, a comprehensive neurobiological inquiry into MFT is missing.
René Weber +2 more
core +11 more sources
Moral Foundations and Patient-Centered Care in a Brazilian Maternity Ward: A Survey Study. [PDF]
ABSTRACT Aim To investigate the relation between moral foundations and patient‐centered care in health professionals who work in the delivery room and in the rooming‐in. Design Single‐center quantitative survey study. Methods This survey was conducted in a Brazilian maternity ward.
Franco IMR, Albuquerque A, Valete COS.
europepmc +2 more sources
Moral Foundations Theory and the 2016 US presidential Election [PDF]
Moral Foundations Theory (MFT) argues in part that peoples’ moral intuitions impact their political values and behaviors above and beyond conventional demographic predictors. We test the theory by analyzing the 2016 U.S. presidential election.
McAuley, James W, +3 more
core +5 more sources
Moral foundations conflict task: measuring intuitive conflict between moral foundations using a novel task [PDF]
This thesis represents a body of work to validate the Moral Foundations Conflict Task (MFCT), a novel measure that aims to probe directly at intuitive conflict between moral foundations.
Ahluwalia, Amrita
core +1 more source
Moral foundations theory and the narrative self: towards an improved concept of moral selfhood for the empirical study of morality. [PDF]
Within the empirical study of moral decision making, people’s morality is often identified by measuring general moral values through a questionnaire, such as the Moral Foundations Questionnaire provided by Moral Foundations Theory (MFT).
van den Berg TGC, Corrias LDA.
europepmc +3 more sources
Ideas about morality are deeply entrenched into political opinions. This article examines the online communication of British parliamentarians from May 2017-December 2019, following the 2016 referendum that resulted in Britain's exit (Brexit) from the ...
Livia van Vliet
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Contextualization of a Radical Language Detection System Through Moral Values and Emotions
The popularity of current communication technologies has boosted the spread of polarization and radical ideologies, which can be exploited by terrorist organizations.
Patricia Alonso Del Real, Oscar Araque
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Moral foundation violation effects on felt emotions, perceptions of moral intensity, and ethical decision-making [PDF]
Moral Foundation Theory (Graham et al., 2013) posits how individuals may decide what behaviors are morally transgressive and how to then make ethical decisions regarding situations containing ethical elements.
Brunot, Alexander
core
Moral foundations theory (MFT) suggests that individuals on the political left draw upon moral intuitions relating primarily to care and fairness, whereas conservatives are more motivated than liberals by authority, ingroup, and purity concerns.
Paul G. Lewis
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