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Women Are Eco‐Friendly, so Are They From Venus? Exploring Green‐Feminine Stereotyping and Green Gender Gap

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT Marketers and policy makers have tried to bridge the green attitude–behavior gap through the use of pro‐environmental appeals using advertising to convey the “greenness” of their products. However, due to green‐feminine stereotyping, by focusing mainly on the green characteristics of the product, we may have alienated men, who, to safeguard ...
Agnieszka Chwialkowska   +2 more
wiley   +1 more source

The Effect of Entrepreneurs' Sustainability Knowledge, Orientation, and Intentions on Sustainability‐Oriented Entrepreneurial Actions

open access: yesBusiness Strategy and the Environment, EarlyView.
ABSTRACT The purpose of this research is to determine the impact of entrepreneurs' sustainability knowledge, orientation, and intentions on their sustainability‐focused entrepreneurial actions. The research is based on the theory of planned behavior. The study is designed as cross‐sectional quantitative research.
İbrahim Turkmen, Burçin Karahan
wiley   +1 more source

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