Results 291 to 300 of about 468,481 (398)

Novel molecular mechanisms of immune evasion in hepatocellular carcinoma: NSUN2‐mediated increase of SOAT2 RNA methylation

open access: yesCancer Communications, EarlyView.
Abstract Background Hepatocellular carcinoma (HCC) is a deadly malignancy known for its ability to evade immune surveillance. NOP2/Sun RNA methyltransferase family member 2 (NSUN2), an RNA methyltransferase involved in carcinogenesis, has been associated with immune evasion and energy metabolism reprogramming.
Jinhua Jiang   +6 more
wiley   +1 more source

Fostering Love for Innovative Sustainable Brands: A Multi‐Study, Multi‐Method Approach

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT While much research has examined cognitive evaluations of sustainable brands in offline contexts, there is limited exploration of consumers' emotional responses to such brands online. This study introduces a model of brand love for innovative, sustainable brands, based on two rigorously designed studies: experiments and a survey with ...
Syed Muhammad Fazal‐e‐Hasan   +6 more
wiley   +1 more source

The Virtual Store: A New Shopping Channel That Generates Value and Well‐Being for Gen Z Customers

open access: yesJournal of Consumer Behaviour, EarlyView.
ABSTRACT The increasing adoption of virtual reality in the retail sector has spurred academics and professionals alike to understand shopping experiences in virtual stores. Unlike existing studies that used this technology only as a research tool, this research considers the virtual store as a full‐fledged shopping channel with multichannel or ...
Cindy Lombart   +3 more
wiley   +1 more source

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