Results 211 to 220 of about 529,786 (306)

Sounds Sweet: Sound Reduplication in Brand Names Enhances Sweet Taste Expectations

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT The association between brand name sounds and taste perception is an emerging area of interest in marketing research. This study aims to demonstrate the role of sound‐evoked cuteness in the expectation of sweet taste. Across seven studies (including two supplementary studies), our findings revealed that sound reduplication in brand names is ...
Kosuke Motoki   +2 more
wiley   +1 more source

The neuroesthetics of music as an alternative therapeutic model for enhancing youth mental wellbeing. [PDF]

open access: yesFront Child Adolesc Psychiatry
Pradeep K   +4 more
europepmc   +1 more source

The Rise of Human–Computer Integration in Marketing: A Theory Synthesis

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Human–computer integration (HCInt) technologies, which merge human bodily, cognitive, and sensory functions with computational processes, are reshaping the foundations of consumer experience. Unlike traditional human–computer interaction, HCInt entails adaptive and reciprocal coupling through AI‐driven augmentation, wearables, muscle–computer ...
Carlos Velasco   +5 more
wiley   +1 more source

Human newborns form musical predictions based on rhythmic but not melodic structure. [PDF]

open access: yesPLoS Biol
Bianco R   +7 more
europepmc   +1 more source

Countering Social Information: Low Identity Integration Leads to Nonconformity in Consumption Choices

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT We examine how the processing of social information for identity‐driven consumption choices is moderated by individual differences in the psychological management of multiple identities. We specifically show that consumers who experience their multiple identities as more incompatible—or low identity integrators—are less likely to conform to ...
Kathrin J. Hanek, Stephen M. Garcia
wiley   +1 more source

Complementary and Integrative Medicine for the Treatment of Tourette's Syndrome

open access: yesMovement Disorders Clinical Practice, EarlyView.
Abstract Background There is widespread interest in complementary and integrative medicine (CIM) among people with Tourette's syndrome (TS). Objective To perform a systematic review of evidence on the use of CIM to reduce tics and improve tic‐related quality of life.
Tamara Pringsheim   +21 more
wiley   +1 more source

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