Results 111 to 120 of about 8,804 (264)

Emotion and Engagement Across the Idol Spectrum: Comparing Virtual and Human Idols

Psychology &Marketing, EarlyView.
ABSTRACT The increasing adoption of virtual idols in entertainment platforms raises critical questions about how viewers respond to their emotional performances compared to human idols. Despite their growing presence, little is known about whether and how emotional expressivity differs across performer modalities and content formats, or how these ...
Lin Kim, Inyoung Chae, Taeho Kim, Jaepil Heo, Yogesh Kumar Dwivedi   +4 more
wiley   +1 more source

Loneliness and the Customer Journey: Toward a Framework for Customer Experience Management

Psychology &Marketing, EarlyView.
ABSTRACT How can customer experience (CX) frameworks be used to understand and support service firms to mitigate loneliness and social isolation? This paper addresses this question by developing the Lonely Customer Journey, a conceptual framework that uses the Touchpoints‐Context‐Qualities (TCQ) framework (De Keyser et al.
Nina Veflen, Lars Witell, Lars Fuglsang
wiley   +1 more source

Consumer Cultural Renaissance: Conceptualisation, Scale Development, and Validation

Psychology &Marketing, EarlyView.
ABSTRACT As incessant globalisation leads to the pervasive erosion of traditional Asian culture by Western consumerism, a recent phenomenon has emerged that allures Asian consumers to reconnect with their traditional culture via consumption. We postulate that this behaviour is rooted in a self‐identity, consumer cultural renaissance (CCR), that has not
Richard Lee, Huda Khan, Jianyao Li, Muhammad Rashid Saeed   +3 more
wiley   +1 more source

Manufacturing Nostalgia in the Digital Age: A Foreverism Perspective

Psychology &Marketing, EarlyView.
ABSTRACT Many scholars argue that we are experiencing the era of “retro”—nostalgia‐driven marketing and consumption phenomena reinforced by digital technologies. However, existing research lacks a critical analysis of nostalgia in contemporary markets and of how digital content, tools, and environments transform retro consumption experiences and alter ...
Dinara Davlembayeva, Davit Marikyan, Jonatan Sodergren, Savvas Papagiannidis, Simos Chari   +4 more
wiley   +1 more source

Minds Versus Codes: Triangulating Neurophysiological and Qualitative Responses to AI‐Generated Versus Human‐Made Video Advertisements

Psychology &Marketing, EarlyView.
ABSTRACT This experimental study compares how consumers engage with AI‐generated and human‐created advertisements, specifically examining patterns of visual attention, emotional and cognitive responses, attitudes toward AI, and whether emotional resonance fosters brand trust or future behavioral intentions.
Mariia Shitova, Agnieszka Kabalska, Ákos Varga, Ralf Wagner   +3 more
wiley   +1 more source

Honoring the Afro-Colombian musical culture with the naming of Epipedobatescurrulao sp. nov. (Anura, Dendrobatidae), a frog from the Pacific rainforests. [PDF]

Zookeys
Betancourth-Cundar M, Ríos-Orjuela JC, Crawford AJ, Cannatella DC, Tarvin RD.   +4 more
europepmc   +1 more source

Beyond Reality Avoidance: Unraveling the Paradox of Escapism Through Self‐Monitoring and Autonomy Mechanisms for Consumers' Life Satisfaction

Psychology &Marketing, EarlyView.
ABSTRACT This study introduces the Paradox of Escapism, exploring how the act of escaping reality can evolve from a short‐term avoidance strategy to a mechanism for self‐regulation and enhanced life satisfaction. Employing five rigorous, multimethod investigations, including qualitative interviews and sentiment analysis (Study 1), Structural Equation ...
Thamiris Magalhães de Sousa, Flávio Santino Bizarrias, Thelma Valéria Rocha, Larissa Luz Raposo   +3 more
wiley   +1 more source

From stage to screen: performance language mediation and audience engagement in Chinese and Anglo-American musical theater film adaptations. [PDF]

Front Psychol
Lin Q.
europepmc   +1 more source

Physical Activity and Exercise for People with Parkinson's Disease: The Past, Present, and Future

Movement Disorders, EarlyView.
Abstract This invited perspective paper celebrating the 40th anniversary of Movement Disorders demonstrates that the topic of physical activity and exercise as a treatment for Parkinson's disease did not feature before 2002 in this journal. The topic of physical activity and exercise garnered increasing recognition over the next two decades with ...
Daniel M. Corcos, Miranda J. Munoz, Niyati Mehta, Kathleen E. McKee   +3 more
wiley   +1 more source

Exploring obscenity in Nigerian Afro-pop music: A sociocultural analysis of Yoruba youth and social norms. [PDF]

PLoS One
Egbowon OE, Çiftçi D, Adeshola I.
europepmc   +1 more source