Results 181 to 190 of about 20,110,969 (296)

Advancing Removable Partial Denture Laboratory Education Through AI‐Enhanced Voiced‐Over PowerPoint Instruction: An Educational Innovation

open access: yes
Journal of Dental Education, EarlyView.
Himanshi Aggarwal   +3 more
wiley   +1 more source

Minds Versus Codes: Triangulating Neurophysiological and Qualitative Responses to AI‐Generated Versus Human‐Made Video Advertisements

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This experimental study compares how consumers engage with AI‐generated and human‐created advertisements, specifically examining patterns of visual attention, emotional and cognitive responses, attitudes toward AI, and whether emotional resonance fosters brand trust or future behavioral intentions.
Mariia Shitova   +3 more
wiley   +1 more source

Beyond Reality Avoidance: Unraveling the Paradox of Escapism Through Self‐Monitoring and Autonomy Mechanisms for Consumers' Life Satisfaction

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT This study introduces the Paradox of Escapism, exploring how the act of escaping reality can evolve from a short‐term avoidance strategy to a mechanism for self‐regulation and enhanced life satisfaction. Employing five rigorous, multimethod investigations, including qualitative interviews and sentiment analysis (Study 1), Structural Equation ...
Thamiris Magalhães de Sousa   +3 more
wiley   +1 more source

How Servicescapes Come to Feel Like Home: Reciprocal Social Exchange and the Development of Third Place Perceptions

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Amid rising loneliness and declining community participation, service environments have become increasingly important sites of everyday social interaction. Existing research has largely treated Third Place as a property of a space, leaving unexplored how individual customers come to perceive a servicescape as a social home.
Asha Worsteling   +3 more
wiley   +1 more source

In Favor of Digital Detox: Developing the Attitude Toward Digital Detox Scale

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT The extensive usage of digital devices can lead to technological overload, potentially damaging interpersonal relations, individual performance, and personal well‐being. Digital detox describes consumers' counter‐reaction by intentionally reducing the use of digital devices for a specific period of time.
Svenja Winkler   +3 more
wiley   +1 more source

Integrated virtual reality and musical biofeedback for intensity-guided training on stationary cycling: A comparative feasibility study. [PDF]

open access: yesPLOS Digit Health
Olmo-Fajardo T   +6 more
europepmc   +1 more source

When Connection Feels Empty: Rethinking Consumer Loneliness Through Dual Presence in Digital Marketing

open access: yesPsychology &Marketing, EarlyView.
ABSTRACT Digital marketplaces sell connection, yet loneliness persists among their users. Marketing scholarship has largely examined loneliness as a consumer‐level deficit, studying how individuals compensate through consumption. How digital environments themselves structure the conditions under which loneliness is experienced has received less ...
Tianhao Yang   +2 more
wiley   +1 more source

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