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A marca Cristina como narrativa transmedia
2019This internship report has as its main subject the breakdown of the brand Cristina (represented by the TV host Cristina Ferreira). The paper has been developed to analyse the possibility of applying the concept of transmedia on an entertainment brand and on many communication ways and platforms of marketing.
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Microblogging como estrategia de narrativas transmedia
2020This research project consists of the Final Work of the Master in Research in Social Communication of the Pompeu Fabra University. The present aims to understand how microblogging platforms are integrated into transmedia storytelling expansion strategies, within the theoretical framework of the platforms (van Dijck, Fuchs, McLuhan, etc.), transmedia ...
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Narrativas Transmedia. Cuando todos los medios cuentan
2014Carlos A. Scolari. Barcelona. Deusto. 2013.
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