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A marca Cristina como narrativa transmedia

2019
This internship report has as its main subject the breakdown of the brand Cristina (represented by the TV host Cristina Ferreira). The paper has been developed to analyse the possibility of applying the concept of transmedia on an entertainment brand and on many communication ways and platforms of marketing.
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Microblogging como estrategia de narrativas transmedia

2020
This research project consists of the Final Work of the Master in Research in Social Communication of the Pompeu Fabra University. The present aims to understand how microblogging platforms are integrated into transmedia storytelling expansion strategies, within the theoretical framework of the platforms (van Dijck, Fuchs, McLuhan, etc.), transmedia ...
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Narrativatransmediay turismo experiencial: relatos sobre el patrimonio y la herencia judía enAragón Sefarad

Church, Communication and Culture, 2018
VÍCTOR Manuel Pérez-Martínez
exaly  

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