Results 171 to 180 of about 8,370,599 (247)
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Brand stories: bringing narrative theory to brand management
Journal of Strategic Marketing, 2021While the use of stories in branding has been well-researched from a consumer influence perspective, limited work has taken a strategic view of brand storytelling.
Adam J. Mills, J. John
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Ancient Greek Texts and Modern Narrative Theory
, 2023The taxonomies of narratology have proven valuable tools for the analysis of ancient literature, but, since they were mostly forged in the analysis of modern novels, they have also occluded the distinct quality of ancient narrative and its understanding ...
J. Grethlein
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Journal of Advertising, 2021
Most recent research examining the influence of story-based advertisements on persuasion leverages theories of narrative and character involvement. These theories emphasize emotional engagement as key to stories’ persuasive influence.
Anne Hamby, Niusha Jones
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Most recent research examining the influence of story-based advertisements on persuasion leverages theories of narrative and character involvement. These theories emphasize emotional engagement as key to stories’ persuasive influence.
Anne Hamby, Niusha Jones
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Computational Media and the Core Concepts of Narrative Theory
Narrative, 2019:During the last two decades, computational media—a technology able to simulate virtually any system—have permeated all aspects of contemporary society and culture. So far, narratologists have mostly neglected this progression, which is also known as the
Hanna-Riikka Roine
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Conviction Narrative Theory and Understanding Decision-Making in Economics and Finance
Oxford Scholarship Online, 2018This chapter describes the radically uncertain context faced by money managers and how they cope by developing conviction narratives. It then generalizes these findings to introduce a wider theory of decision-making under radical uncertainty, termed ...
D. Tuckett
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Narrative Versions, Narrative Theories
Critical Inquiry, 1980Contemporary narrative theory is, in many respects, a quite sophisticated area of study: it is international and interdisciplinary in its origins, scope, and pursuits and, in many of its achievements, both subtle and rigorous. It also appears to be afflicted, however, with a number of dualistic concepts and models, the continuous generation of which ...
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Narrative Connection: Applying CNSM Theory’s Translational Storytelling Heuristic
, 2020Storytelling functions as a means for making sense of and reframing difficulty. The translational storytelling heuristic of communicated narrative sense-making theory proposes that storytelling interventions which facilitate narrative reflection ...
Jody Koenig Kellas +5 more
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Journal of Cleaner Production, 2020
Research on sustainable consumption has gained much popularity in the past few years, and the of the green gap phenomenon has had its share of studies.
Ghina ElHaffar, Fabien Durif, L. Dubé
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Research on sustainable consumption has gained much popularity in the past few years, and the of the green gap phenomenon has had its share of studies.
Ghina ElHaffar, Fabien Durif, L. Dubé
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Narrative Theory and Retranslation Theory
Across Languages and Cultures, 2006In the paper I bring together two sets of theories from Narrative Theory and from Retranslation Theory. Links and similarities between the theories are examined under the headings of Essence, Social Conditioning, and Interpretation. A post-structuralist narrative theory is presented, and I extrapolate from this to propose a post-structuralist ...
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Narrative Theory, 1966-2006: A Narrative
2006Abstract Focalization, prolepsis, analepsis homodiegetic, heterodiegetic, intradiegetic (are we having fun yet?), heteroglossia, the narrative audience, tensions and instabilities, disclosure functions, character zones, fuzzy temporality. Who else is ready to cry, “Hold, enough!”?
Robert Scholes +2 more
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