Results 231 to 240 of about 844,327 (250)

Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment: the role of nation brand love

International Marketing Review, 2023
Justin Paul, Amit Mittal, Rohit Yadav
exaly  

Conceptualizing nation branding: the systematic literature review

Journal of Product and Brand Management, 2023
Jose I. Rojas-Mendez
exaly  

Building the connection between nation and commercial brand: an integrative review and future research directions

International Marketing Review, 2020
Cheng Wang, Jiaxun He
exaly  

Branding the nation: What is being branded?

Journal of Vacation Marketing, 2006
Ying Fan
exaly  

Branding the nation: Towards a better understanding

Place Branding and Public Diplomacy, 2010
Ying Fan
exaly  

The relevance of visitors’ nation brand embeddedness and personality congruence for nation brand identification, visit intentions and advocacy

Tourism Management, 2011
Nicola Stokburger-Sauer
exaly  

Two decades of research on nation branding: a review and future research agenda

International Marketing Review, 2019
Justin Paul, Chiquan Guo
exaly  

Nation-Building and Conflict in Modern Africa

World Development, 2013
Elliott Green
exaly  

A summary of the american cancer society report to the nation: Cancer in the poor

Ca-A Cancer Journal for Clinicians, 1989
exaly  

Relationship building in nation branding: The central role of nation brand commitment

Place Branding and Public Diplomacy, 2017
Wu Linwan
exaly