Results 261 to 270 of about 1,578,788 (313)

Nation Branding

2014
Fragestellung: Das Ziel der Magisterarbeit ist, herauszufinden, ob und wie die Dimensionen des „Anholt-GfK Roper Nation Brands Index“ in der medialen Berichterstattung zu Sport-Großveranstaltungen aufgegriffen werden. Daraus sollen Rückschlüsse gezogen werden, inwieweit solche Events die Reputation einer Nation beeinflussen.
K. Dinnie
semanticscholar   +3 more sources

Power Imbalances and Contested Notions of the Nation: Latin American Nation Branding Through the Lens of the Cultural-Economic Model of Public Relations

Journal of Public Relations Research, 2023
Public relations scholars have advocated for a functionalist outlook on nation branding, focused on the effectiveness of campaigns that promote diverse national identities and cultures abroad.
Pablo Miño
semanticscholar   +1 more source

GASTRODIPLOMASI: STRATEGI INDONESIA DALAM MEMBANGUN NATION BRANDING DI KANCAH INTERNASIONAL

Journal of International Relations Diponegoro, 2023
Hal yang melatar belakangi penelitian ini adalah keadaan dunia internasional yang semakin kompleks telah menyebabkan perlu adanya improvisasi dalam  berdiplomasi antar negara. Salah satu cara yang dewasa ini dapat dilakukan adalah gastrodiplomacy. Sebuah
Ashabil Firdaus Al Ghafiqi
semanticscholar   +1 more source

Nation-Branding:

2011
Icelanders have long been image conscious. But only recently with Icelandic companies expanding abroad has a concerted effort towards image building been set in motion. With the budding expansion, the Icelandic Trade Council invested in an analysis of “the image of Iceland,” which was conducted by the Office of the Prime Minister and is now being ...
Wally Olins, Jeremy Hildreth
  +4 more sources

Conceptualizing nation branding: the systematic literature review

Journal of Product & Brand Management, 2022
Purpose This paper aims to provide an integrated model of nation branding, propose a comprehensive definition of this concept and differentiate between nation branding and other related constructs.
José I. Rojas‐Méndez   +1 more
semanticscholar   +1 more source

Influenced or to be influenced: Engaging social media influencers in nation branding through the lens of authenticity

Global Media and China, 2022
Social media influencers are emerging as a new force in shaping public discourse and raising public awareness of socio-political agendas in the digital space. This paper explores the role of influencers as part of the citizens group in nation branding by
X. Li, Juan Feng
semanticscholar   +1 more source

Cultural heritage and nation branding – multi stakeholder perspectives from Portugal

Journal of Tourism and Cultural Change, 2022
This paper aims to explore how cultural heritage knowledge leverage country branding and contribute to developing a competitive identity. More specifically, we try to understand the role of visitor experiences and the community’s engagement in this ...
Helena Nobre, A. Sousa
semanticscholar   +1 more source

Nation Branding

2022
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management. It clearly explains how the concepts and techniques of branding can be adapted to the context of nations- as opposed to the more usual context of products, services, or companies.
openaire   +4 more sources

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