Results 271 to 280 of about 1,578,788 (313)
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European Journal of Cultural Studies, 2021
Soccer is seen as an extended instrument to brand China in the post-Beijing Olympic period. This article explores how the brand of China is expressed and negotiated through the lens of soccer by adopting the content analysis method to deconstruct the ...
X. Li, Juan Feng
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Soccer is seen as an extended instrument to brand China in the post-Beijing Olympic period. This article explores how the brand of China is expressed and negotiated through the lens of soccer by adopting the content analysis method to deconstruct the ...
X. Li, Juan Feng
semanticscholar +1 more source
Jurnal Desain, 2021
Each country has a different strategy in facing global challenges. Nation branding is a strategy that is widely used to provide differentiation of a country's identity in the middle of an increasingly competitive world stage, especially related to the ...
Firmanda Satria, Fadillah Fadillah
semanticscholar +1 more source
Each country has a different strategy in facing global challenges. Nation branding is a strategy that is widely used to provide differentiation of a country's identity in the middle of an increasingly competitive world stage, especially related to the ...
Firmanda Satria, Fadillah Fadillah
semanticscholar +1 more source
Nation branding in Zimbabwe: Archaeological heritage, national cohesion, and corporate identities
Journal of Social Archaeology, 2021This article critically assesses how heritage has been appropriated in various contexts to create national, partisan, and corporate identities in Zimbabwe.
T. Thondhlana, S. Chitima, S. Chirikure
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All that Glitters is Not Gold: Shrinking and Bending Gender Equality in Rankings and Nation Branding
NORA - Nordic Journal of Feminist and Gender Research, 2020After the financial crisis of 2008, a time of reputation rebuilding began in Iceland. Women had been absent in the process leading up to the crisis and a strong discourse emerged calling for women to restore the country and blaming the crisis on the male
Þorgerður J. Einarsdóttir
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Journal of Arabic Studies, 2021
Freitag expands more on the regulation of space and the implementation of law and order in this changing cosmopolitan city. In this chapter, she returns to her initial discussion of managing difference in Jeddah, highlighting how the Saudi state ...
R. Saunders
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Freitag expands more on the regulation of space and the implementation of law and order in this changing cosmopolitan city. In this chapter, she returns to her initial discussion of managing difference in Jeddah, highlighting how the Saudi state ...
R. Saunders
semanticscholar +1 more source
MedienJournal, 2017
Nation branding plays a central role within neoliberal governmentality, operating as a technology of power in the configuration of emerging cultural and political formations such as national identity, citizenship and the state. The discussion of the advertising spot Perú, Nebraska released as part of the Nation Branding campaign Marca Perú in May of ...
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Nation branding plays a central role within neoliberal governmentality, operating as a technology of power in the configuration of emerging cultural and political formations such as national identity, citizenship and the state. The discussion of the advertising spot Perú, Nebraska released as part of the Nation Branding campaign Marca Perú in May of ...
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Two decades of research on nation branding: a review and future research agenda
International Marketing Review, 2019PurposeDespite the growing interest by scholars, practitioners and public policymakers, there are still divergent and fragmented conceptualizations of nation branding as the field is still developing.
A. Hao +4 more
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MedienJournal, 2013
Nation branding plays a central role within neoliberal governmentality, operating as a technology of power in the configuration of emerging cultural and political formations such as national identity, citizenship and the state. The discussion of the advertising spot Perú, Nebraska released as part of the Nation Branding campaign Marca Perú in May of ...
openaire +2 more sources
Nation branding plays a central role within neoliberal governmentality, operating as a technology of power in the configuration of emerging cultural and political formations such as national identity, citizenship and the state. The discussion of the advertising spot Perú, Nebraska released as part of the Nation Branding campaign Marca Perú in May of ...
openaire +2 more sources
National Branding Shifting to City Branding
2021In asset management, the impact of national branding is linked with the capital leverage and the development of resilient and sustain business. Therefore, national branding impacts essential project financing, mainly acting as a driver of interest premium for private market invested capitals.
Dimitrios Dimitriou, Maria Sartzetaki
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Meat Science, 2010
This study investigated the differences in the consumers' quality perception of national branded, national store branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process. Results show that consumers perceived national branded Carnalentejana beef, as better on all quality cues and ...
Banovic, Marija +3 more
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This study investigated the differences in the consumers' quality perception of national branded, national store branded, and imported store branded beef. Partial Least Squares analysis is used for modelling the quality perception process. Results show that consumers perceived national branded Carnalentejana beef, as better on all quality cues and ...
Banovic, Marija +3 more
openaire +2 more sources