Results 281 to 290 of about 1,578,788 (313)
Some of the next articles are maybe not open access.
Public diplomacy and nation branding in the wake of the Russia–Ukraine War
Place Branding and Public Diplomacy, 2023N. Kaneva, Alina Dolea, I. Manor
semanticscholar +1 more source
Designer nations: Neo-liberal nation branding – Brand Estonia
Social Identities, 2008This article critically examines the emergence of nation branding as a commercial practice at the end of the Cold War by conceptualizing it as a means for nations to redefine and reposition themselves within the master narrative of globalization. It examines the industry literature of the nation branding movement, which seeks to legitimate the practice.
openaire +1 more source
2020
This chapter proposes the practice of nation branding as a political technology, as an example of neoliberalism in which the definition of national identity, previously assessed primarily by the social sciences and humanities, becomes the domain of business managers and advertising executives, thanks to technologies associated with social media.
openaire +1 more source
This chapter proposes the practice of nation branding as a political technology, as an example of neoliberalism in which the definition of national identity, previously assessed primarily by the social sciences and humanities, becomes the domain of business managers and advertising executives, thanks to technologies associated with social media.
openaire +1 more source
Nation Branding and Sports Diplomacy: Country Image Games in Times of Change
, 2023Yoav Dubinsky
semanticscholar +1 more source
Place Branding and Public Diplomacy, 2022
N. Kaneva, Cecilia Cassinger
semanticscholar +1 more source
N. Kaneva, Cecilia Cassinger
semanticscholar +1 more source
Nation branding and right to brand/brand Turkey
Research and Policy on Turkey, 2017This article investigates the public right to nation branding in Turkey, as this process has been carried out predominantly by the AKP (Justice and Development Party) government with minimal civil ...
openaire +1 more source
GREEN BRANDING: STORE BRANDS VERSUS NATIONAL BRANDS
Global Marketing Conference Proceeding, 2014Reinders, M.J., Bartels, J.
openaire +2 more sources
Exploring relationships between nation branding and foreign direct investment
Place Branding and Public Diplomacy, 2022John Schoeneman, Jami A. Fullerton
semanticscholar +1 more source
Nation branding as a market-shaping strategy: A study on South Korean products in Vietnam
Journal of business research, 2021A. Nguyen, Nil Özçaǧlar-Toulouse
semanticscholar +1 more source