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Sport, Branding From Nation-Building To Nation Branding
Abstract This paper seeks to give insights to the idea of sport nation branding, the idea of promoting the image of a nation through the use of sports. It then looks at the development of sports in the political framework, whereby the use of sports in unifying nations and extra political power is explored.openaire +1 more source
Nation Branding: The Nation Brand as a Destination Marketing Axiom for African Tourism
Tourism, Hospitality & Event Management, 2021T. Matiza
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“Italy is simply extraordinary”: nation branding between tradition and innovation
Place Branding and Public DiplomacyValeria Minini
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2013
Central to the nation-branding process is defining a nation’s brand identity. It is to answer the basic question, “What does the country stand for?” In this chapter, we explore how the eight countries under study— Brazil, India, Israel, South Africa, South Korea, Spain, the United Arab Emirates, and the United States—defined their nation-brand identity
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Central to the nation-branding process is defining a nation’s brand identity. It is to answer the basic question, “What does the country stand for?” In this chapter, we explore how the eight countries under study— Brazil, India, Israel, South Africa, South Korea, Spain, the United Arab Emirates, and the United States—defined their nation-brand identity
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Multilingualism, nation branding, and the ownership of English in Kazakhstan and Uzbekistan
, 2021Madina Djuraeva
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