Results 181 to 190 of about 14,783 (295)

More Than Saying “It's AI”: How Role Disclosure Transparency in AI‐Generated Ads Influences Persuasion

Psychology &Marketing, EarlyView.
ABSTRACT This research examines how AI role disclosure transparency—the consumers' subjective perception of how clearly and informatively an advertisement communicates the role that AI played in the ad creation process—influences consumer evaluation of AI‐generated ads via ad creation process credibility. A high level of perceived transparency enhances
Khanh Bao Quang Le, Hina Khan, Fangfang Li, Werner H. Kunz   +3 more
wiley   +1 more source

Carbon removal beyond the trees. [PDF]

Commun Earth Environ
Cox E, Low S, Baum CM, Fritz L, Waller L, Spence E, Pidgeon N, Bellamy R.   +7 more
europepmc   +1 more source

The Role of Intrinsic Quality in Reducing Consumer Xenocentrism: Evidence From a New World Wine Market

Psychology &Marketing, EarlyView.
ABSTRACT Through technological advances in winemaking, New World wine‐producing countries have achieved wines of comparable or superior quality relative to traditional European producers. Nevertheless, the symbolic value associated with European wines may still outweigh that of domestic products, particularly in countries where historical sociocultural
Alvaro Luis Lamas Cassago, Mateus Manfrin Artêncio, Richard Paul Bagozzi, Janaina de Moura Engracia de Giraldi, Fernando Batista Da Costa   +4 more
wiley   +1 more source

Every "Body" Gets a Say: An Augmented Optimization Metric to Preserve Body Pose During Avatar Adaptation in Mixed/Augmented Reality. [PDF]

IEEE Trans Vis Comput Graph
Watkins A, Ullal A, Sarkar N.
europepmc   +1 more source

When a Week Is Not A Week: How Temporal Boundaries Shift Regulatory Focus and Consumer Preference

Psychology &Marketing, EarlyView.
ABSTRACT Does consumer perception of a sales event change if it falls across a calendar boundary (e.g., next month) versus within the current month, holding objective time constant? We investigate this question in the context of Cyber Monday, the global shopping event occurring the Monday after the U.S. Thanksgiving holiday.
David DeFranza, Promothesh Chatterjee
wiley   +1 more source

Naturalism and the hard problem of mysticism in psychedelic science. [PDF]

Front Psychol
Jylkkä J.
europepmc   +1 more source

AI Cracks Jokes: Building Consumer–Brand Closeness Through Machine‐Generated Humor

Psychology &Marketing, EarlyView.
ABSTRACT Integrating AI led social cues into service encounters has become a key strategy for humanizing technology. Grounded in Social Penetration Theory, this research examines how AI‐generated humor styles (affiliative vs. self‐defeating) influence consumer brand identification and proposes consumer personality as a key moderator.
Heng Chu, Chunli Ji, Mingwei Li, Catherine Prentice   +3 more
wiley   +1 more source

Reflecting on philosophies of medical education science. [PDF]

GMS J Med Educ
Ellaway R.
europepmc   +1 more source

Rooted in Responsibility: How Evolutionary Cues Influence Green Consumption?

Psychology &Marketing, EarlyView.
ABSTRACT Growing concerns about sustainable consumption have prompted marketers to identify drivers of consumers' green decision‐making, yet limited research has explored the effect of evolutionary cues on green consumption. Drawing on evolutionary psychology and regulatory focus theory, this research examines whether long‐term (vs. short‐term) partner
Yee Qin Lee, Soo Yeong Ewe, Sumit Malik, Motoki Watabe   +3 more
wiley   +1 more source

A Victorian nature cure philosophy as a reconciliation of Romantic Naturalism and laboratory medicine: the case of E.W. Lane's (1823-89) hygienic medicine. [PDF]

Med Hist
Bae M.
europepmc   +1 more source