Results 231 to 240 of about 115,365 (258)
Some of the next articles are maybe not open access.
Negative online reviews, brand equity and emotional contagion
European Journal of Marketing, 2021FRANCISCO Guzman
exaly
Negative word-of-mouth and applicant attraction: The role of employer brand equity
Journal of Vocational Behavior, 2020Sara Stockman +2 more
exaly
A bittersweet past: The negative equity of corporate heritage brands
Journal of Consumer Culture, 2021Anders Ravn Sørensen, Michael Heller
exaly

