Results 161 to 170 of about 422,324 (207)

Taking the Plunge: New Luxury Ventures

SSRN Electronic Journal, 2010
Students at all levels explore the psychology of entrepreneurship and new product branding and marketing as a young IBM executive decides whether to become an entrepreneur. He must evaluate his business plan; seek advisors; and decide how much money it will take to get started. His product idea? On-the-go water for dogs.
Saras D. Sarasvathy, N. Ali
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Infusing New Technologies and Luxury

2022
The technology integration of luxury is a promising business opportunity. New technologies such as the internet of things, smart objects, artificial intelligence, the pervasive digitization of business processes, together with the shift of several business activities online are enabling unprecedented opportunities for luxury marketers and managers ...
Sestino, Andrea, Santarelli, Ilaria, Amatulli, Cesare   +2 more
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Trading Up: The New American Luxury

Journal of Revenue and Pricing Management, 2004
Trading Up: The New American Luxury by Michael Silverstein, Neil Fiske and John Butman.
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The New Consumers of Luxury

2020
Today Millennials are the main clients of luxury fashion products. This chapter: discusses the Millennial generation, its main traits, consumer behavior and how it affects the luxury fashion industry; analyzes the links and mutual influences between luxury and the Millennials and explains why the attractiveness of this specific target is ...
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Pivots in the Luxury Business

2021
Consumer behavior is continuously evolving, and with it, so is the business of luxury. Besides other societal and economic changes, digital technology and social networks have affected how people search for information, buy products, and relate to luxury brands.
Bendoni, Wendy K., Duma, Fabio
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Luxo Brasil And Osklen’S New Luxury

2013
This chapter aims to take a tour around Brazil’s flourishing luxurymarket. It starts by presenting an overview of the market before delving into the emblematic case of Osklen’s new luxury.
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Luxury Tourism: The New Shopping Perspective

2016
Despite the economic slowdown of recent years and its negative impact on luxury consumption, China can still be considered the “rising star” in the global luxury goods market — as evidenced by Claudia D’Arpizio (2013) of the Italy-based Bain & Company consulting firm.
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The New Experiential Luxury Marketing Model

2019
The new definition of luxury provided in the previous chapter highlights the transition from the traditional “luxury marketing” that refers to conspicuous and material aspects of luxury consumption to a more experiential perspective on luxury through the introduction of a new framework: “experiential luxury marketing.” This chapter provides a cross ...
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New York City Luxury Hotel

A hotel as a destination in the city should serve the notion of civic pride. This is a significant cultural tradition that was lost in favor of utilitarian accommodations during the last decades of the twentieth century.
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IS (NEW) LUXURY EXPENSIVE?

Global Fashion Management Conference, 2018
Klaus Heine, Michel Phan, Michel Gutsatz
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