Results 181 to 190 of about 422,324 (207)

The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement

Journal of Retailing and Consumer Services, 2023
Md Afnan Hossain, Abdel Fattah, F, Mohammad Osman Gani   +2 more
exaly  

EDUCATION AS THE “NEW LUXURY”

Научное мнение, 2019
openaire   +1 more source

Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand

Journal of Business Research, 2012
Angella J Kim, Eunju Ko
exaly  

Customers’ motivation to engage with luxury brands on social media

Journal of Business Research, 2020
Saleh Bazi, Raffaele Filieri, Matthew Gorton   +2 more
exaly  

The Evolution of Luxury: Brand Management of Luxury Brands, Old and New

2017
Ph. D.
openaire   +1 more source

Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior

Journal of Business Research, 2016
Bruno Godey, Aikaterini Manthiou, Daniele Pederzoli   +2 more
exaly  

What is a luxury brand? A new definition and review of the literature

Journal of Business Research, 2019
Eunju Ko, Charles R Taylor
exaly  

The New Bio-ethics of Luxury

APRIA Journal, 2020
openaire   +1 more source

Blockchain-technology-supported platforms for diamond authentication and certification in luxury supply chains

Transportation Research, Part E: Logistics and Transportation Review, 2019
Tsan-Ming Choi
exaly  

Co-creating value for luxury brands

Journal of Business Research, 2010
Caroline Tynan, Sally Mckechnie
exaly