Results 61 to 70 of about 422,324 (207)

Online resale of luxury goods: The new luxury

, 2021
The purchase of pre-owned luxury goods is now a worldwide trend. The search for sustainable consumption and the desire for luxury products have made this market grow exponentially in recent years. The present research aims to analyse the second-hand luxury market in Portugal, focusing on the online. This study aims to answer the following questions: (1)
openaire   +1 more source

Emerging Competitive Strategies in the Global Luxury Industry in the Perspective of Sustainable Development: the Case of Kering Group

Management Dynamics in the Knowledge Economy, 2016
In the last years, many drivers should motivate luxury companies to engage in more sustainable practices. On the one hand, consumers seek new forms of luxury that shows respect for natural resources and human beings, yet standing by traditional factors ...
Roberta PEZZETTI, Matteo DALL’AVA
doaj  

Perceptual service robot attributes affecting customer value co-creation intention in luxury hotels industry [PDF]

Innovative Marketing
Service robots have become a trend in hotel services, presenting new opportunities and challenges for the development of the hospitality industry.
Qian Li, Songyu Jiang
doaj   +1 more source

Analysis of the impact of social network sites and eWOM marketing, considering the reinforcing dimensions of the concept of luxury, on tendency toward luxury brand

Future Business Journal, 2020
This study, with regard to new ways of marketing in today’s digital world, has tried to analyze and evaluate the impact of marketing through social network sites as the most effective electronic word-of-mouth marketing strategy on tendency toward luxury ...
Zahra MajlesiRad, Abdol Hamid Haji pour Shoushtari   +1 more
doaj   +1 more source

Attitude of Young Adults towards New Luxury Brand Positioning in Chinese Coffee Market [PDF]

The aim of this dissertation is to investigate the perception of young adults – age between 18 and 25 – towards new luxury brand positioning in the coffee market, in order to know how new luxury brand positioning influences young adults and what elements
Gan, Lu
core  

Is TechnoCraft a New Cornerstone for Luxury Fashion [PDF]

, 2011
N
O'Mahony, M
core  

Taste à-la-Mode: Consuming foreignness, picturing gender [PDF]

, 2017
Art history has enriched the study of material culture as a scholarly field. This interdisciplinary volume enhances this literature through the contributors' engagement with gender as the conceptual locus of analysis in terms of femininity, masculinity ...
Gowrley, Freya
core   +2 more sources

How millennials perceive leisure luxury hotels in a sharing economy?

Research in Hospitality Management, 2018
The introduction of both the experience and sharing economies can potentially be seen to be the start of a new type of luxury accommodation, but is that really true?
Andy Heyes, Ajay Aluri
doaj   +1 more source

SEEKING SELF THROUGH FASHION: HOW SELF-DETERMINATION DRIVES LUXURY APPAREL PURCHASES IN EMERGING ECONOMIES

International Journal of Management Studies
Luxury brands are gaining popularity in both developed and emerging economies. Recent research has advocated wider use of self-determination theory (SDT) in marketing studies, suggesting that it has high predictive accuracy for understanding consumer ...
Ekta Aggarwal, Richa Misra, Renuka Mahajan, Anurupa B Singh   +3 more
doaj   +1 more source

WAS LUXURY LITTLE RESEARCHED? AN EXPLORATION OF STUDIES AND RESEARCH TRENDS IN THE AREA OF MARKETING OF LUXURY GOODS, BEFORE 2005 [PDF]

Management & Marketing, 2012
The first questions that all scientists address when approaching a new domain are related to how well studied is the field, who and what has studied. The answers help them establish their personal areas of interest and contribution. Thus in order to help
Raluca CIORNEA, Marius D. POP, Mihai F. BACILA, Alexandra M. DRULE (TIRCA)   +3 more
doaj