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Nomic necessity in marketing theory: The issue of counterfactual conditionals

Journal of the Academy of Marketing Science, 1985
One of the well-established characteristics of lawlike generalizations is nomic necessity, i.e., the quality of universality or inevitability. In turn, the ability to support so-called “counterfactual conditionals” is considered the hallmark of lawlike statements which possess nomic necessity.
John F Gaski
exaly   +6 more sources