Results 171 to 180 of about 20,325 (238)
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Journal of Interactive Advertising, 2023
Non-fungible tokens (NFTs) have garnered attention among marketers; however, their utilization in branding campaigns remains largely underexplored. The present study examines the perceptions of Gen Zers and millennials toward branded NFTs and the impact ...
Quan Xie +3 more
semanticscholar +1 more source
Non-fungible tokens (NFTs) have garnered attention among marketers; however, their utilization in branding campaigns remains largely underexplored. The present study examines the perceptions of Gen Zers and millennials toward branded NFTs and the impact ...
Quan Xie +3 more
semanticscholar +1 more source
IEEE International Conference on Distributed Computing Systems, 2022
With the advent of the Big Data era, industry, business and academia have developed various data exchange schemes to make data more economically beneficial.
Rui Song, Shang Gao, Yubo Song, Bin Xiao
semanticscholar +1 more source
With the advent of the Big Data era, industry, business and academia have developed various data exchange schemes to make data more economically beneficial.
Rui Song, Shang Gao, Yubo Song, Bin Xiao
semanticscholar +1 more source
International Journal of Advertising, 2023
Innovative companies are experimenting with branded NFTs as part of their marketing strategies to engage consumers who are seeking exclusive content. Young consumers tend to be early adopters of blockchain technologies and are seeking branded NFTs for ...
Quan Xie +2 more
semanticscholar +1 more source
Innovative companies are experimenting with branded NFTs as part of their marketing strategies to engage consumers who are seeking exclusive content. Young consumers tend to be early adopters of blockchain technologies and are seeking branded NFTs for ...
Quan Xie +2 more
semanticscholar +1 more source
Alternative Investments in the Fintech Era: The Risk and Return of Non-fungible Token (NFT)
Social Science Research Network, 2021We utilize one of the earliest and largest NFT collections to investigate the pricing and the risk-return profile of NFTs. In general, we find that NFTs have higher returns than traditional financial assets.
Dejie Kong, Tse-Chun Lin
semanticscholar +1 more source
The research aims to analyse the growth potential of non-fungible tokens (NFTs) with the help of their use cases across the industrial sectors. With the help of real-world applications of NFTs, the research deep dives into the growth potential of digital tokens and the primary industries where the technology is leading the growth and customer ...
Sam Methuselah +7 more
+5 more sources
Sam Methuselah +7 more
+5 more sources
Review of Marketing Science, 2022
With the spread of crypto assets, Non-Fungible Token (NFT) technology has become more and more discussed on social media platforms. The idea of uniqueness is in the background of the NFT technology used to make digital assets tradable and registerable ...
Ibrahim Halil Efendioglu
semanticscholar +1 more source
With the spread of crypto assets, Non-Fungible Token (NFT) technology has become more and more discussed on social media platforms. The idea of uniqueness is in the background of the NFT technology used to make digital assets tradable and registerable ...
Ibrahim Halil Efendioglu
semanticscholar +1 more source
Non Fungible Token - unreguliert?
Zeitschrift für Finanzmarktrecht, 2023Gespannt blickte die Kryptobranche am 20. 4. 2023 nach Straßburg: Mit überwältigender Mehrheit beschloss das Europäische Parlament die Markets in Crypto-Assets Regulation (MiCAR). Kurz darauf, am 16. 5. 2023, nahm auch der Rat die Verordnung förmlich an.
Schinerl, Fabian +1 more
openaire +1 more source
Engineering, Technology & Applied Science Research
In recent times, the number of fake drugs has increased dramatically, which has resulted in millions of victims severely affected by poisoning and treatment failures, resulting in a need for Drug Supply Chain (DSC) traceability.
Shanthi Perumalsamy +1 more
semanticscholar +1 more source
In recent times, the number of fake drugs has increased dramatically, which has resulted in millions of victims severely affected by poisoning and treatment failures, resulting in a need for Drug Supply Chain (DSC) traceability.
Shanthi Perumalsamy +1 more
semanticscholar +1 more source
Cogent Business & Management
Non-fungible token (NFT) is a relatively new and developing trend in digital finance research that is fundamentally transforming the process of trading digital assets.
Mahir Pradana +4 more
semanticscholar +1 more source
Non-fungible token (NFT) is a relatively new and developing trend in digital finance research that is fundamentally transforming the process of trading digital assets.
Mahir Pradana +4 more
semanticscholar +1 more source