Results 151 to 160 of about 5,345 (198)

Tourism marketing in the metaverse: A systematic literature review, building blocks, and future research directions. [PDF]

open access: yesPLoS One
Sánchez-Amboage E   +3 more
europepmc   +1 more source

New immersive alcohol marketing and commerce in metaverse environments. [PDF]

open access: yesDrug Alcohol Rev
Huckle T   +5 more
europepmc   +1 more source

Blockchain-based energy consumption approaches in IoT. [PDF]

open access: yesSci Rep
Habibullah SM   +4 more
europepmc   +1 more source

On the Popularity of Non-Fungible Tokens: Preliminary Results

open access: yes2021 3rd Conference on Blockchain Research & Applications for Innovative Networks and Services (BRAINS), 2021
Blockchain technology supports digital assets, which can take the form of cryptocurrencies and tokens. Tokens are usually created on top of the blockchain platform, using smart contracts. Two main categories of tokens exist: Fungible Tokens and Non-Fungible Tokens (NFTs).
Bouraga, Sarah, Sarah Bouraga
openaire   +3 more sources

Non-Fungible Tokens (NFTs)

open access: yes, 2022
This book focuses on the relevance of non-fungible token-based products in the current hyper-digitalized and hyper-connected world. Connecting the new NFTs’ technologies with academic literature on marketing, the authors highlight future research streams as well as strategies and factors that marketers and managers can use to promote this new type of ...
Sestino, Andrea   +2 more
core   +5 more sources

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