Results 181 to 190 of about 1,641 (218)

Increasing Awareness and Uptake of Connected Insulin Pens for Eligible Patients With Diabetes: A Quality Improvement Success Story. [PDF]

Clin Diabetes
He VL, Shin N, Shaghasi H, Tsai SA.
europepmc   +1 more source

Marques 3D et autres marques non-traditionnelles = 3D trademarks and other non-traditional trademarks

, 2019
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Some of the next articles are maybe not open access.

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Non-traditional Trademarks, Distinctiveness and the Fashion Industry

Susanna H S Leong, Irene Calboli
exaly   +2 more sources

NON-TRADITIONAL TRADEMARK AND DESIGN PATENT STRATEGIES FOR MEDICAL DEVICES

2023 Design of Medical Devices Conference, 2023
Abstract This paper discusses non-traditional trademarks and design patents as essential Intellectual Property assets for medical device companies. The paper presents a strategy for layering the time-limited protection offered by design patents with the perpetual protection afforded to trademarks as an effective strategy for permanent ...
Steve Baird, Greg Smock, Draeke Weseman, Jake Abdo   +3 more
openaire   +1 more source

The registration of non-traditional trademarks in China: a cautious approach

Queen Mary Journal of Intellectual Property, 2020
Traditionally, trademarks convey source information to consumers through the use of words, letters, or numerals. The types of signs that are nowadays considered as being capable of constituting a trademark have expanded beyond words or figurative devices.
openaire   +1 more source

Protecting positioning innovations: the emergence of non-traditional trademark registrations

Marketing Letters, 2018
Firms need to protect their positioning innovations from copycatting and imitation by competition. However, there is limited insight into factors driving legal protection of positioning innovations. This research utilizes non-traditional trademark (NTT) registrations as indicators of protection of certain types of positioning innovations by firms and ...
Saurabh Mishra, Demetrios Vakratsas, Alexander V. Krasnikov   +2 more
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Recognition of the Distinctiveness of Non-traditional Trademarks

Advances in Economics, Management and Political Sciences
Non-traditional trademarks have been developing rapidly since the 1990s, and have been accepted by many countries all over the world. But in the legislation and judicial practice, the recognition of the acquired distinctiveness of non-traditional trademarks is still rather confused.
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Beyond Logos: Non-Traditional Trademarks and Their Legal Perspective

International Journal of Judicial Law
Trademarks have evolved beyond standard marks like names, logos, and symbols to include non-traditional forms such as colors, sounds, fragrances, shapes, and even motion. These marks, while unorthodox, have tremendous brand value and play an important role in modern marketing campaigns.
Anjali Shekhar, Nikhil Jain
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Non-traditional trademarks as barriers to competition, innovation, and creativity: what if their protection could be effectively limited in practice?

2022
The protection of non-traditional trademarks ('NTTMs') should be, theoretically speaking, prohibited in some ways or, at least limited, especially the three-dimensional (3D) and colour marks and when these "signs" were previously or are concurrently protected as industrial designs.
openaire   +2 more sources