Results 231 to 240 of about 62,431 (265)
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NON-TRADITIONAL TRADEMARK AND DESIGN PATENT STRATEGIES FOR MEDICAL DEVICES
2023 Design of Medical Devices Conference, 2023Abstract This paper discusses non-traditional trademarks and design patents as essential Intellectual Property assets for medical device companies. The paper presents a strategy for layering the time-limited protection offered by design patents with the perpetual protection afforded to trademarks as an effective strategy for permanent ...
Steve Baird +3 more
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Protecting positioning innovations: the emergence of non-traditional trademark registrations
Marketing Letters, 2018Firms need to protect their positioning innovations from copycatting and imitation by competition. However, there is limited insight into factors driving legal protection of positioning innovations. This research utilizes non-traditional trademark (NTT) registrations as indicators of protection of certain types of positioning innovations by firms and ...
Saurabh Mishra +2 more
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The Protection of Non-Traditional Trademarks
2018Abstract During the last decades, non-traditional marks have found their way into trademark registers worldwide. Against this background, the time has come to take stock. Which law and practice has evolved with regard to these marks? How do trademark offices and courts address the wide variety of issues—ranging from legal-doctrinal to ...
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The registration of non-traditional trademarks in China: a cautious approach
Queen Mary Journal of Intellectual Property, 2020Traditionally, trademarks convey source information to consumers through the use of words, letters, or numerals. The types of signs that are nowadays considered as being capable of constituting a trademark have expanded beyond words or figurative devices.
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Beyond Logos: Non-Traditional Trademarks and Their Legal Perspective
International Journal of Judicial LawTrademarks have evolved beyond standard marks like names, logos, and symbols to include non-traditional forms such as colors, sounds, fragrances, shapes, and even motion. These marks, while unorthodox, have tremendous brand value and play an important role in modern marketing campaigns.
Anjali Shekhar, Nikhil Jain
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Recognition of the Distinctiveness of Non-traditional Trademarks
Advances in Economics, Management and Political SciencesNon-traditional trademarks have been developing rapidly since the 1990s, and have been accepted by many countries all over the world. But in the legislation and judicial practice, the recognition of the acquired distinctiveness of non-traditional trademarks is still rather confused.
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2022
The protection of non-traditional trademarks ('NTTMs') should be, theoretically speaking, prohibited in some ways or, at least limited, especially the three-dimensional (3D) and colour marks and when these "signs" were previously or are concurrently protected as industrial designs.
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The protection of non-traditional trademarks ('NTTMs') should be, theoretically speaking, prohibited in some ways or, at least limited, especially the three-dimensional (3D) and colour marks and when these "signs" were previously or are concurrently protected as industrial designs.
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Are Non-traditional Trademarks a Danger to the Artistic Domain in the European Union and Japan?
Law and Visual JurisprudenceElnur Karimov
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World Trade Review, 2016
AbstractContemporary international trademark law is subject to a dynamic process. As communication and marketing strategies steadily evolve, enterprises seek to develop non-traditional signs as trademarks in international trade. Since non-traditional trademarks have received broad protection among WTO Members, the international registration of non ...
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AbstractContemporary international trademark law is subject to a dynamic process. As communication and marketing strategies steadily evolve, enterprises seek to develop non-traditional signs as trademarks in international trade. Since non-traditional trademarks have received broad protection among WTO Members, the international registration of non ...
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Modern issues of non-traditional trademarks protection
Law Gazette of the Kuban State University, 2022openaire +1 more source