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Digital transformation as an ESG performance catalyst with insights from China's external governance. [PDF]
Lyu Y, Liu X, Lu Y.
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Efficient nonviral integration of large transgenes into human T cells using Cas9-CLIPT. [PDF]
Tommasi A +13 more
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4CMenB Breadth of Immune Response, Immunogenicity, and Safety: Results From a Phase 3 Randomized, Controlled, Observer Blind Study in Adolescents and Young Adults. [PDF]
Nolan T +23 more
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Beyond Logos: Non-Traditional Trademarks and Their Legal Perspective
International Journal of Judicial LawTrademarks have evolved beyond standard marks like names, logos, and symbols to include non-traditional forms such as colors, sounds, fragrances, shapes, and even motion. These marks, while unorthodox, have tremendous brand value and play an important role in modern marketing campaigns.
Anjali Shekhar, Nikhil Jain
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The registration of non-traditional trademarks in China: a cautious approach
Queen Mary Journal of Intellectual Property, 2020Traditionally, trademarks convey source information to consumers through the use of words, letters, or numerals. The types of signs that are nowadays considered as being capable of constituting a trademark have expanded beyond words or figurative devices.
Qiang-nan Zhan
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The Protection of Non-Traditional Trademarks
2018Abstract During the last decades, non-traditional marks have found their way into trademark registers worldwide. Against this background, the time has come to take stock. Which law and practice has evolved with regard to these marks? How do trademark offices and courts address the wide variety of issues—ranging from legal-doctrinal to ...
Irene Calboli
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NON-TRADITIONAL TRADEMARK AND DESIGN PATENT STRATEGIES FOR MEDICAL DEVICES
2023 Design of Medical Devices Conference, 2023Abstract This paper discusses non-traditional trademarks and design patents as essential Intellectual Property assets for medical device companies. The paper presents a strategy for layering the time-limited protection offered by design patents with the perpetual protection afforded to trademarks as an effective strategy for permanent ...
Steve Baird +3 more
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Protection of Non-Traditional Trademarks with the Law Economics Analysis
Dispute SettlementIn adherence to the fundamental principles of information economics and attention economics, non-traditional trademarks go beyond conventional visual expressions such as text, graphics, and numbers, encompassing innovative forms like dynamic images ...
茹琰 黄
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