Results 101 to 110 of about 8,663,964 (298)

Potential Risks of Virtual Influencer Diversity in Charitable Endorsements: A Cognitive Dissonance Perspective

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Highlighting diversity‐related attributes has become an increasingly prominent marketing communication strategy in virtual influencer endorsement practices. Prior research has largely focused on commercial endorsement contexts, conceptualized diversity as a homogeneous and single‐dimensional construct, and emphasized its predominantly positive
Chi‐Cheng Luan, Su Zhang, I‐Lien Li
wiley   +1 more source

AI Chatbots Versus Human Agents for Customer Service: A Social Belonging Perspective

Journal of Consumer Behaviour, EarlyView.
ABSTRACT Artificial intelligence (AI) has rapidly transformed customer service, leading to the widespread adoption of AI‐driven chatbots. Despite these advances, consumers consistently prefer human agents over AI chatbots, as documented in both academic research and industry reports. This research proposes a Social Belonging Perspective to explain this
Linwan Wu, Chi Zhang, Kai Tian
wiley   +1 more source

Structural Equation Modeling of Associations Between Quality of Services and Satisfaction, Loyalty, and Trust of Patients Referring to Health and Medical Centers

Caspian Journal of Health Research, 2019
Background: Today, the hospital's priority is to attract and retain customers. Recent research has shown that the provided quality of services can influence customer reuse, loyalty, trust and satisfaction. The purpose of this study was to investigate the
hamid khodadad hoseyni, mehrali hematinejad, keyvan sharifi   +2 more
doaj  

Transformation Teams Leading the Hispanic‐Serving Institutions Movement at HSI Community Colleges

New Directions for Community Colleges, EarlyView.
ABSTRACT The Department of Education defunded discretionary grant programs for enrollment‐based minority‐serving institutions (MSIs) on September 10, 2025, yet Hispanic‐serving institutions (HSIs) still exist and must continue to adapt to their growing population of Latine/x students.
Gina Ann Garcia, Flor Huerta, Julio R. Flores   +2 more
wiley   +1 more source

Creation of a Regional Edition of Ruwiki (a Case of the Komi-Language Edition)

Современные информационные технологии и IT-образование
The article is devoted to an analytical description of the creation of a regional edition of the new online encyclopedia Ruwiki. The combination of the latest digital and language technologies with 20 languages of the peoples of Russia determines the ...
Marina Fedina
doaj   +1 more source

Civic Development of Latine Students: The Role of Equity‐Minded Community College Leaders

New Directions for Community Colleges, EarlyView.
ABSTRACT This study explores how equity‐minded educators at Hispanic Serving community colleges (HSCCs) foster the civic development of Latine students, emphasizing leadership, civic engagement, and agency beyond academic success. Using a multi‐case study design, we analyzed interviews with 29 educators from two HSCCs in Southern California to ...
Cynthia M. Alcantar, Edwin Hernandez, Carlos A. Galan, Jossie Muñoz, Melissa Jauregui‐Gomez   +4 more
wiley   +1 more source

Auditor Type and Audit Quality Differences in Nonprofit Healthcare Organizations – U.S. Evidence [PDF]

The purpose of this paper is to explore audit quality in nonprofit healthcare organizations by investigating differences in audit report outcomes. Specifically, we examine the relationship between auditor type and auditor-disclosed internal control ...
Dennis M. Lopez, Pamela C. Smith
core  

The role of social media in health awareness campaigns and public trust in nonprofit hospitals

European Journal of Management Issues
Purpose: The paper examines how nonprofit hospitals can use social media in health awareness campaigns to improve public engagement and build trust. The study responds to a gap in management and marketing research, where outcomes such as credibility and
Lukasz Bikowski
doaj  

GOVERNANCE STRUCTURE OF NONPROFIT SPORTS ORGANIZATIONS [PDF]

Annals of the University of Craiova: Economic Sciences Series, 2018
Governance structure of nonprofit sports organizations involves three elements: the board, the governing board, and one or more subcommittees. The administrative board is made up of individuals or organizations registered as members, which have the right
Barbu Mihai Constantin Răzvan, Bratu Răducu Stefan   +1 more
doaj  

Guided Toward Equity: Communities of Practice and Organizational Change in Community Colleges

New Directions for Community Colleges, EarlyView.
ABSTRACT Although community colleges advance equity by providing opportunities for marginalized students to pursue higher education, barriers to earning credentials remain, particularly for students of color. Higher education stakeholders are investing in “equity work” as organizations take responsibility for ensuring equitable outcomes.
Karin Yndestad, Johanna S. Quinn, Rachel C. Feldman   +2 more
wiley   +1 more source