Results 181 to 190 of about 3,660,770 (197)

Operationalizing the Marketing Concept in the Nonprofit Sector

Journal of Nonprofit and Public Sector Marketing, 2002
Adrian Sargeant, Susan Foreman
exaly  

The Conceptualization of Nonprofit Marketing Orientation: A Critical Reflection and Contributions Toward Closing the Practice–Theory Gap

Journal of Nonprofit and Public Sector Marketing, 2015
Silke Boenigk, Walter Wymer, Mareike Möhlmann   +2 more
exaly  

The Role of Funders in Nonprofit Merger Activity: Implications for Charity Fundraising and Marketing Practice

Journal of Marketing Management, 2002
Adrian Sargeant
exaly  

Measuring nonprofit marketing strategy performance: the case of museum stores

Journal of Business Research, 2005
John Ford, Sandra Mottner
exaly  

Transfer of Marketing Knowledge Within Business‐Nonprofit Collaborations

Journal of Nonprofit and Public Sector Marketing, 2008
Roger Bennett
exaly  

The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: a framework proposal

International Review on Public and Nonprofit Marketing, 2012
Marta Rey-García
exaly  

Cause‐Related Marketing from the Nonprofit's Perspective: Classifying Goals and Experienced Outcomes

Journal of Nonprofit and Public Sector Marketing, 2009
Debra Basil, Sameer Deshpande, Mary Runte   +2 more
exaly  

Rethinking the Relationship between Social/Nonprofit Marketing and Commercial Marketing

Journal of Public Policy and Marketing, 2012
exaly  

Service-Learning in a Nonprofit Marketing Course: A Comparative Case of Pedagogical Tools

Journal of Nonprofit and Public Sector Marketing, 2010
Sandra Mottner
exaly  

Scale development research in nonprofit management & marketing: a content analysis and recommendation for best practices

International Review on Public and Nonprofit Marketing, 2012
Walter Wymer
exaly