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Developing New Broadband Services by Dynamic Collaboration Through Strategic Boundary Networks: A Case Study of NTT DoCoMo

2009
This chapter looks at a case of marketing innovation in Japan’s fast-developing mobile phone business. The chapter has two key points of focus. It examines how the presence of dual networks (exploratory and exploitative) for major communications carrier NTT DoCoMo (“DoCoMo” from here on) helped to achieve a synthesis of environment creation and ...
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Public Wi-Fi Initiatives at NTT DOCOMO

NTT Technical Review, 2013
Tetsuya Ninagawa, Kosuke Hirama
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FamilyMart/NTT DoCoMo form alliance

Card Technology Today, 2007
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